How Social Media has helped and hurt during the Outbreak?

There are 3.5 billion smartphone users in the world today (2020). Almost every third person worldwide owns a smartphone. With so much content in hand, it gets harder to filter out fake or inauthentic pieces. Most content that is shared on Facebook and Twitter and popular chat apps like WhatsApp tend to be fake in nature [More]

Affiliate Marketing

Affiliate marketing is the process of earning income or a certain percentage every time you promote someone else’s products or services that converts in a sale. If you generate a sale, you get paid. If you don't generate a sale, you do not get paid. [More]

Google Search Engine Algorithm Updates

Google started is search engine service in 1998, it wasn’t until 2000 that it introduced a complex set of algorithm to help rank a webpage. Google’s algorithms are a complex set of mathematical and logical rules used to retrieve data from its search index and instantly deliver the best possible results for a query or the keyword. [More]

What can CRM do for your business?

The major goal of Customer Relation Management or CRM is to maximize output. The output can range from marketing to larger or niche audience, generating more leads, or increasing effectiveness in customer communication. [More]

When Data is Held for Ransom?

Blocking access to confidential data in return for ransom is a common form of cyberattack. It costs millions in losses to small and medium businesses. Ransomware is a computer malware or extortion attack that injects malware into your device to block access to your data [More]

What is the difference between SEO and SEM?

Although SEO and SEM are often used interchangeably without a clear understanding of how they're related, when both are leveraged to their full potential, they can get you great marketing results. [More]