5 Major Metrics of Google Adwords

Google holds the largest share in global online searches. According to the latest report dated February 2018, Google had 62.6% of online searches share worldwide. This makes Google Adwords the primary source of paid advertising for almost all the internet users. [More]

5 Essentials of Email Marketing

If used wisely, a business or an individual can gain lot of attention within just a click. The potential reach of email campaigns is far wider than social networking or other forms of advertising. 90% of adults and 74% of teenagers still use email regularly [More]

Why Facebook is changing for good?

Facebook made a drastic change in its news feed policy in January 2018. The updated news feed is likely to show more relevant posts from friends, family and others [More]

How to Use Emojis in Social Media Marketing

Emojis are digital images or icons internet users use to express their emotions in electronic communication. The word comes from Japanese language where e means picture and moji means character or letter. Emoticons on the other hand are typographic where punctuation marks, numbers and letters are used to show the human expressions. [More]