Forced into isolation, people all over the world suddenly need a way to both to entertain themselves and connect with others. TikTok, Netflix, Online schools, and workout videos are trending topics during the lockdown.
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There are 3.5 billion smartphone users in the world today (2020). Almost every third person worldwide owns a smartphone. With so much content in hand, it gets harder to filter out fake or inauthentic pieces. Most content that is shared on Facebook and Twitter and popular chat apps like WhatsApp tend to be fake in nature
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More than 14.8 billion U.S. dollars were spent on social media ads in the United States. Social media marketing in the US has helped grow a large audience for small and medium businesses.
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The United States is the largest social media advertising market in the world, as more than 14.8 billion U.S. dollars were spent on social media advertisements in the country in 2016 alone.
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2019 is almost mid-way, and there are lots of things to think over – How much has the digital marketing landscape changed and as a marketer what can you accommodate to fit the latest need for ranking a website in the top Search Engine results.
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Pinterest is a popular media sharing social website. Available as both a website and smartphone application, a user can upload, edit, and manage photos and videos – known as pins- through collections known as a pinboard.
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By the end of 2018, the total users in Instagram reached 1billion. Starting as a humble video and photo sharing an app in 2010, it became one of the fastest rising mobile apps on the planet.
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When the Internet was booming, the SEO was a relatively new thing for the internet goers. it caught up when the early digital marketers realized the potential of internet search. It wasn't late until Google started investing in SERP Algorithm updates and Adsense/Adwords.
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Twitter, a popular social networking and news site, is used by over 335 million users every month. Over millions of tweets and searches are made in Twitter every day.
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Facebook remains the most popular website in the world. The leading social networking site and the second most visited website in the world, Facebook has garnered over 1.5 billion users since its inception.
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