5 Ways to Ensure an Inclusive Online Experience for All Users

Did you know an estimated 300 million individuals globally have visual impairments and depend on assistive technologies like screen readers to use the internet?

Unfortunately, over 90% of web home pages are not user-friendly, prohibiting people with disabilities from accessing the website.

As a responsible developer, you can provide all users with an inclusive online experience on your website by using adequate color contrast, incorporating captions and transcripts, ensuring accessibility in online forms, offering precise navigation, and testing with accessibility tools.

Read on to learn how web developers can create websites to ensure an inclusive user experience.

How to Ensure an Inclusive Online Experience for All Users?

Web accessibility means designing websites that can be accessed and used by all individuals, despite their disabilities. In simple terms, inclusive online experience.

An inclusive online experience ensures that people with visual, auditory, cognitive, or motor impairments can navigate, perceive, and interact with online content effectively. 

Here are five ways to ensure web accessibility to all users.

1. Color Contrast 

Color contrast is crucial for ensuring an inclusive online experience for all users. It refers to the difference in luminance or brightness between the foreground text or graphics and the background color. 

Ensure sufficient color contrasts between text and background elements to make the content readable for all users, including those with visual impairments or color vision deficiencies.

Factors like the specific cause of the impairment, its severity, and the individual's compensatory strategies all influence how they perceive color.

For example, a study indicates that a person suffering from cataract can comprehend black text on a white background more than any other shade.

Some individuals may learn to rely on context, brightness, patterns, and other cues to navigate the world and interpret colors.

Designing with inclusivity in mind by using high contrast, avoiding color-coded information, providing descriptive alternatives for images, and following web accessibility guidelines ensures that digital content is accessible to users with various visual impairments.

Here is why color contrasts matter and how it promotes accessibility.


  • People with visual impairments, such as low vision or color blindness, rely on sufficient color contrast to perceive and read website content. 
  • Good color contrast enhances readability for all users. It ensures that text is clear, crisp, and easily distinguishable from the background, making it easier to consume and understand the information on a webpage.
  • Individuals with cognitive or learning disabilities may have difficulty processing information when presented with low contrast. Clear color contrast helps improve comprehension and reduces cognitive load, making the content more accessible and understandable.
  • As people age, visual comprehension may decline, making it more challenging to perceive subtle color differences.

Adequate color contrast ensures that content remains legible for older adults, enabling them to engage with online information effectively.

Following these WCAG (Web Content Accessibility Guidelines) standards for color contrast ratios ensure your website is accessible to a broader range of users.

When considering color contrast, here are a few tips to remember.

  • According to WCAG 2.0, Aim for a contrast ratio of at least 4.5:1 for regular text and 3:1 for large text.
  • Test color contrast using online tools or browser extensions specifically designed for this purpose.
  • Avoid using color as the sole means of conveying information. Supplement it with other visual cues, such as icons or text labels.
  • Use high-contrast color combinations, such as black text on a white background or white text on a dark background, to ensure readability.

By prioritizing adequate color contrast, you enhance the accessibility and usability of your website, enabling all users, regardless of visual abilities, to access and engage with your content effectively.

2. Include Captions and Transcripts

According to the World Health Organization (WHO), over 5% of the world's population - approximately 430 million people have disabling hearing loss. 

By providing captions and transcripts, you ensure that individuals with hearing impairments can access and understand the spoken content on your website.

Captions are text-based representations of the audio content, typically displayed at the bottom of a video or audio player, while transcripts are written versions of the spoken content. 

You must provide captions or transcripts for multimedia content, such as videos and audio files. 

Here are some reasons why captions and transcripts are beneficial for accessibility.

  • Captions provide access to audio content for individuals who are audibly disabled or hard of hearing. 
  • Transcripts assist users who prefer reading or have difficulty accessing audio content. 
  • Both captions and transcripts are valuable for non-native speakers of the language used in the audio content. 
  • Captions and transcripts are helpful in situations where audio cannot be heard clearly due to noisy environments. 
  • Including captions and transcripts improves the discoverability of your content. Search engines can index the text, making it easier for users to find your videos or audio files through search queries.

Here are a few tips to ensure effective use of captions and transcripts.

  • Ensure accurate captioning and transcription, capturing all spoken words and essential audio cues.
  • Verify that captions are correctly synchronized with the audio or video content, maintaining consistent timing.
  • Provide options for users to toggle captions on or off, giving them control over their viewing preferences.
  • Make transcripts available as separate text files or alongside the audio/video content, allowing users to access the written content directly.

By incorporating captions and transcripts, you enhance the accessibility of your multimedia content, making it more inclusive and accommodating to a diverse range of users. 

This enables individuals with hearing impairments, non-native speakers, and those with different learning preferences to fully engage with your online materials.

3. Make Forms Accessible

Did you know over 80% of people abandon online forms after starting to fill them out? 

There are many reasons why users would give up on completing the form, due to lengthy processes, vague form fields, and lack of directions.

Ensuring accessibility in online forms is crucial for providing an inclusive experience to all users. 

This statistic emphasizes the significance of designing user-friendly and accessible forms to reduce form abandonment rates.

Here are some key considerations to make forms accessible.

  • Use clear and descriptive labels for form fields. Labels should be associated with their respective input fields using appropriate HTML markup. 
  • Simplify forms by including only essential fields and requesting information logically. 
  • A good user experience can encourage users to complete forms. Optimize the form layout and design to be intuitive and visually appealing. 
  • Ensure that the form fields follow a logical tab order, allowing users to navigate the form using the keyboard alone. 
  • Ensure sufficient contrast between the text and background colors of the form fields. 
  • Provide clear error messages and guidance when users submit invalid or incomplete form data. 
  • Utilize ARIA (Accessible Rich Internet Applications) roles and attributes to enhance the accessibility of your forms. 
  • Optimize your forms for mobile devices, ensuring they are responsive and easy to use on smaller screens. 
  • Provide reassurance about data protection measures, incorporate security badges or certifications, and be transparent about how user data will be handled. 
  • Regularly test your forms with assistive technologies, such as screen readers, and gather feedback from users with disabilities. This helps identify any accessibility issues and allows you to make necessary improvements.

Addressing these factors to optimize your online form helps minimize form abandonment rates and improve user engagement. 

It enables individuals with disabilities to complete and submit information effectively, ensuring equal access to your website's features and services.

4. Provide Clear Navigation

Did you know users form an impression of a website within 10 to 20 seconds because when they cannot find what they need, they will quickly abandon it? 

Therefore, clear navigation is essential for ensuring an inclusive online experience for all users to help reduce bounce rates and encourage users to explore further.

In addition, following accessibility guidelines and best practices ensures an inclusive online experience for all users.

Here are some key considerations to make navigation accessible.

  • Maintain a consistent navigation structure across your website to help users understand and navigate through the content easily. 
  • Place navigation elements in standard locations, such as the top or side of the page, where users expect to find them.
  • Use clear and descriptive link text that accurately conveys the destination or purpose of each link. Avoid generic terms like "click here" or "read more," as they provide little context to users, particularly those using screen readers. 
  • Ensure that all navigation elements are accessible via keyboard input alone. Users who rely on keyboard navigation or have motor disabilities should be able to move through your website easily using the Tab key. 
  • Include skip links at the beginning of the page to allow users to bypass repetitive navigation elements and go directly to the main content. This is particularly useful for users who rely on screen readers, enabling them to access the core content quickly.
  • Use descriptive and meaningful page titles that accurately describe the content on each page. 
  • Implement breadcrumb navigation to provide users with clear indications of their location within the website hierarchy. Breadcrumbs help users understand the site structure and quickly navigate to previous pages.
  • Ensure that your navigation adapts well to different screen sizes and devices. 
  • Conduct usability testing with diverse users, including those with disabilities, to gather feedback on the effectiveness of your navigation. This feedback can help identify any accessibility or usability issues and guide improvements.


Providing clear and accessible navigation enables all users, including those with disabilities or impairments, to navigate your website effectively. 

5. Test with Accessibility Tools/User Testing

Testing with accessibility tools or user testing is crucial to ensure an inclusive online experience for all users. 

Regularly test your website using accessibility evaluation tools like screen reader simulators, color contrast checkers, and keyboard navigation tests. 

64.1% of web accessibility practitioners commonly use aXe or aXe plugins to test web accessibility.

It provides developers and accessibility practitioners with actionable insights and recommendations to improve the accessibility of websites and web applications.

Other popular accessibility testing tools in the industry include:


Additionally, engage users with disabilities or diverse needs for user testing and gather feedback on the accessibility of your website. Their insights can help identify areas for improvement and enhance the overall accessibility of your website.

Here are some essential testing practices that contribute to accessibility.


  • Use accessibility evaluation tools to assess your website's compliance with accessibility standards and guidelines. These tools can identify potential issues related to color contrast, HTML structure, alternative text for images, keyboard accessibility, and more. 
  • Conduct testing with actual screen reader users or utilize screen reader simulators to ensure your website is compatible and navigable. 
  • Test your website's keyboard accessibility by navigating through it using only the Tab key. Ensure that all interactive elements, such as links, buttons, and form fields, can be reached and activated through keyboard inputs alone. 
  • Conduct user testing sessions with individuals representing a range of abilities and disabilities, including visual impairments, hearing impairments, cognitive disabilities, and mobility impairments, among others. 
  • Use the feedback gathered from accessibility tools and user testing to make necessary improvements to your website. 
  • Regularly retest and reassess your website to ensure ongoing accessibility compliance and user satisfaction.

By combining automated testing with accessibility tools and real-world user testing, you can identify and address potential accessibility barriers in your website. 

This iterative process helps improve the overall accessibility and usability of your website, ensuring an inclusive online experience for all users.


Web accessibility is a critical aspect of web development that cannot be overlooked. 


It is a legal obligation in many jurisdictions and a moral and ethical responsibility to ensure equal access to information and services for all individuals, including those with disabilities.

Similarly, conducting periodic audits and incorporating feedback from users with disabilities help identify emerging issues and ensure ongoing accessibility compliance.

Remember, web accessibility is an ongoing process. Contact Searchable Design, the best web development agency in the USA, to audit and rectify your website so everyone can easily access it.


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