Growth hacking is the concept of growing sales using innovative, creative, and cost-effective ideas. It works around making changes in different business aspects to immediately gain leverage or to attract more customers and generate leads.
Spending on different forms of marketing can often be inaccessible to small business owners. However, to overcome resource restraints and at the same time focus on growth, small businesses must experiment.
With money constraints in mind, small business owners can seek growth hacking techniques to grow their sales.
What is Growth Hacking?
Growth hacking comprises of different proven experiments to identify the most efficient methods for achieving growth for any business. The term was coined by the CEO of Growth Hackers, Sean Ellis after he found the absence of focus on growth in traditional marketers.
Although you can say that growth hacking techniques are shortcuts, they aren't unethical. And for every other business, the growth hack techniques can vary.
One of the best examples of growth hacking can be AirBnB. In its early days, AirBnB was struggling to build its userbase. The founders realized that people who were looking for alternative accommodation often searched on Craigslist, so they offered an option for AirBnB accommodation providers to copy their listing to Craiglist. As a result, they got immediate access to a large market of target users.
Let’s talk about the growth hacking technique.
8 Best Growth Hacking Techniques for Small Business
Here is the list of eight best growth hacks every small business can utilize to boost their sales and customer base.
Prioritize content marketing
Statistics cite that content marketing is 62% cheaper than traditional marketing and generates three times more leads
Marketing campaign driven by great content results in higher conversion. Another big advantage of content marketing is that it costs less to produce and market content than any other form of marketing.
Blog posts, guest blogging, e-books, tutorials, videos, Infographic, etc. all contribute to content marketing. The idea is to create properly optimized content with trending, high-volume, and low-competition keywords.
Guest blogging is a part of content marketing that helps to build a connection. It mostly helps to get your content out in the world through guest blogs. WordPress, Medium, Quora, etc. are a few of the most popular guest blogging sites.
Take advantage of review aggregators
A survey conducted by BrightLocal.com found that,
82% of consumers read reviews for local businesses. Positive reviews make 91% of consumers more likely to use a local business.
In the case of small businesses, reviews matter a lot. These are like word-of-mouth marketing to bring in more customers. Your potential customers can decide either to use your services or not based on the online reviews.
Taking advantage of online review aggregators can be useful in both the short and long run. Ask your customers to drop in their feedback or testimonials to Google MyBusiness, Yelp, TrustReview, TripAdvisor, and other local directories that your potential customers are more likely to see.
Not only that, you can use even post testimonials on your homepage as comments from satisfied customers to encourage your website visitors to utilize your services.
Request feedback or call your customer
The primary goal of customer service of any establishment is to listen to customers. Listening to your customers is the best way for any brand to grow further. There is a lot of feedback regarding your product or service that you can get for free from your customers.
There are many mediums and tools available to get real-time feedback from your customers. Instant messengers, Popup chats, emails, feedback forms, etc. are handy tools to get customer feedback. However, don't let it go to waste. The aim is to capture feedback from your customers so you can improve the customer experience.
Offer freebies and discount coupons
Offering freebies and discount offers have been around for ages because they work. Customers love to enjoy freebies from businesses that have just started their operations. This doesn't only help to get the much-needed attention but also make your potential customers aware of your product or services.
You can give free download offers or discount coupons on your hot-products in exchange for an email address. You can use these emails to grow your mailing list for email marketing. It's a win-win.
Create a mobile app
A mobile app isn’t applicable to every business. It’s true, not every business is going to get customers through smartphone applications but many do like eCommerce and online retailers.
A mobile app can be a handy tool to lure in customers easily. Having an app gives you a significant competitive edge over the competition. Mobile apps are becoming extremely popular as apps account for a whopping 89% of mobile media time.
With over 90% of smartphone users in the US shopping online, this can prove to be something worthwhile for your business.
Optimize your website for mobile
Mobile optimization is key to get mobile users to visit your website. Optimizing your website for mobile basically means developing a responsive website. Gone are the days when people use to surf websites through their desktop or laptop. Today, most people choose to surf websites through their smartphones.
Many of these people rely on voice commands to search for their desired products or services. The advent of Siri and OkGoogle has given a rise to voice searches. If your website isn’t optimized for mobile or optimized at all, you’re less likely to show up in their results.
Leverage influencer marketing
Using influencer outreach is an easy way to get much-needed marketing leverage. When it comes to brand building, there is a reason why brands pay influencers to endorse their products. Collaborating with well-known influencers is a powerful way to reach out to a wider audience.
Within a small budget, you can get thousands of users to learn about your product or services. Influencer marketing is the same as using big Hollywood stars to promote your brand but on a small scale. Influencer marketers can be YouTube stars, Instagram models, etc.
Focus on Social media marketing
Social media marketing is an effective way to reach out to thousands of people at a time. When you share something on Facebook, Twitter, and Instagram, it reaches hundreds of people. Imagine, ten of your friends sharing the same content. It will reach thousands of their friends at any given time
It's easy for words to get lost or forgotten on social media because the trend keeps changing. To better take advantage of this opportunity, you can start social media marketing through paid campaigns, targeted ad placements, and highly-engaging content that reaches to people.
Other than these eight methods, there are many other ways to grow your customer base and conversions in a short time. Growth hacking techniques keep adjusting with the changing scenarios to imbibe different ways, tools, and techniques to boost conversions.
check this infographics for more information about 8 Growth Hacks for Every Small Business,
Get in touch with Searchable Design LLC., the best digital marketing agency in the US, to learn more about different growth hacks for small business.