Website makes the first impression of your brand to your audience. Therefore, it needs to be eye-catching and engaging.
Your potential customer should decide whether it is worth investing their money or time, and no one would want to invest in something that feels old and outdated.
According to SWEOR, 88% of online consumers will not return to a website following a bad experience.
A website redesign can be the most strategic move to make your website make a significant impact.
Redesign your website by setting goals, conducting website audits, conducting competitor analysis, upgrading content and images, making it user-friendly, and optimizing navigation to improve conversions and site performance.
It can help you solve many issues while boosting your company's confidence and trustworthiness.
Read on to find out the proven ways to redesign your website for more engagement and sales.
Why Redesign Your Website?
There are multiple reasons that a business might need to redesign its website.
Determine the real reasons for rebuilding your website to create a product that sells.
Here are some common reasons for redesigning a website.
- Low conversions and high bounce rate
- Your website is outdated
- The website’s page speed is slow
- SEO is not working
- Poor user experience
- Your website does not reflect your latest business and marketing strategy
- Poor UX design
However, redesigning a website is not an easy task. You should set a budget aside for your redesign, set a goal, hire a web design team, and schedule your launch.
8 Things to Look Into When Redesigning a Website
To help you get started, let’s look at the eight things you need to consider for redesigning a website.
1. Define Your Goals
Goal setting is the first step of a website redesign because it informs your strategy and influences each decision you make. Goals ensure your new website works towards reaching your revenue and marketing strategy.
Running a business without goals is just like riding a bike to an unknown location without a map where you could aimlessly drift along without arriving at any destined place.
If your website is not generating revenue and you want to improve your marketing strategy, then you must redesign your website.
Make a list of your goals and objectives to guide you through the redesign process.
Following are the processes you should take to define your goals for a redesign.
- Know your targeted customer according to age, gender, family size, level of education, and income
- Identify the strengths and weaknesses of your current website
- Understand your business objectives
- Decide what action you want your website visitors to take
- Set SMART goals (Specific, Measurable, Achievable, Realistic, and Time-bound)
Redesigning your website without establishing goals may still look cool but will not be effective for your business.
2. Perform a Website Audit
Measuring and tracking your website’s metrics is one of the key tasks that need to be followed. Check what you are lacking behind and what are the things you should focus on to reach your goals.
Everything on your website needs to be measurable such as visitors, leads, sales, revenue, etc.
Before redesigning your website, analyze the metrics of your site. Analyze its organic search, traffics, bounce rate, conversion rates, etc.
Capitalize on your solid attributes and pinpoint the weak spots to develop a plan for improving them. If there are any outdated, irrelevant pages, remove them.
The things to evaluate while auditing your website
- The most frequently visited pages
- The pages that are not getting any visitors
- How well are your targeted keywords ranking in the search engines
- Which CTAs clicked on your website
- Which CTAs are not generating desired results
- How well does your navigation structure at directing visitors to the pages they are looking for
This information needs to be considered to help you make smart decisions regarding the redesign of your website. You can choose several tools that would help you track, measure, and analyze your metrics.
The most critical metrics are page views, unique visitors, bounce rate, direct traffic, organic search traffic, referral sites, and load speeds.
3. Conduct a Competitor Analysis
Conduct a competitor analysis that will help you see how other businesses in your industry are handling their digital marketing efforts and identify potential opportunities where you can outperform them.
It also provides you with the important framework that can be used to refine your website redesign strategy.
- Find your competitor's important keyword that made them consistently rank higher than you.
- Check out the content and SEO strategies they are using to understand better what you need to do to improve when you redesign your website.
- Look at the branding and messaging on competitor websites to see if they are better conveying their message to their audience.
- Research your competitor’s sales tactics and results.
- Conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis of your competitors.
Once you complete your competitor’s analysis, record this information and use it as the basis for general comparisons to evaluate areas you are lacking behind your competitors.
This will assist you in avoiding the same errors with your redesigned website. It can also provide you the ideas for the ways to improve and make sure your website does a better job addressing the needs of your target audience.
4. Increase Load Speed
One of the most frustrating experiences for web users is waiting for a page to load for too long.
We all want to reach faster in specific destinations and communicate with people instantly, and we often get impatient when it takes longer than 10 seconds for a website to load.
According to research,
Website conversion rates reduce by an average of 4.42% for each additional second of load time between 0-5 seconds, increasing your website’s bounce rate.
While browsing your website, any users expect a fast result for the content they want. If they do not get the result within a few seconds, they usually bounce or leave your website.
Therefore, it is essential to speed up your website speed.
Use a free tool like Google Page Speed Insights to help you measure how quickly your site loads.
5. Focus on SEO
A website redesign is an excellent opportunity to improve not just the look and feel of your website but also your search engine performance.
According to research, 51% of all website traffic comes from organic searches.
Following are the key areas to consider during a website redesign to ensure that your existing SEO traffic and ranking are maintained and improved to greater heights.
- To ensure that consumers can find your content through organic search from your landing pages to your blog, update your content regularly.
- Use targeted keywords, add alternate text to images, and create custom meta descriptions in your blogs and content.
- Pay particular attention to how it is structured and coded on the on-page variables to avoid harming the rankings.
- And if the site is currently not doing as well as possible, changing things up and improving the on-page SEO is necessary.
- Keep the URL structure the same as before the redesign so that search visitors can access the right place and benefit from the current ranking instead of starting the existing page from scratch.
- When users visit your website encounter a 404 not found error page. Avoid this error by ensuring that any pages with new or changed URLs have 301 redirects.
- Submit your XML sitemap to Google so that it is indexed more quickly.
- Check and monitor your ranking position.
Find here some more tips for redesigning your website with SEO in mind.
6. Choose the Right CMS Software
Content marketing has become very important and can play a massive role in the success of your business.
A content management system offers a variety of benefits.
- It stores all of your web content in one place, supports effortless collaboration, and assists in creating dynamic web pages.
- It allows for quick and easy updates and includes valuable plugins and features to make your site effective and secure while saving you time and money.
- It even allows writers, marketers, and designers/developers to collaborate on content by providing a platform to communicate, share ideas, and collaborate on the material.
Therefore, choose the best content management system CMS to evaluate its performance.
A good CMS will be easy for you to use and enable you to make effective changes to your website. If your CMS is too complex or cannot carry out tasks, switch it to a simpler system with your required features.
Some of the popular and easy-to-use CRM systems are:
7. Responsive Design
Your site should be responsive so that users can easily access it from any device.
According to the survey, 73.1% of users will leave a website with a non-responsive design.
Therefore, responsive design is a huge factor in the success of your website. Your website needs to be fully responsive, adapting how content is displayed based on the type of device and the screen resolution to look great no matter where it is being viewed.
Boost your website’s overall user experience and interface by providing straightforward content and easy-to-use interfaces.
Following are the top reasons to invest in a responsive website for your business.
- Users can access and interact with your site on all devices
- Convert more browsers to buyers
- Better performance in the search engines
- Increase website traffic
- Lower your website’s bounce rate
- Improve your brand’s online appearance
A responsive website redesign is the best option if you want to convert more leads to sales and raise your business while improving your online presence.
8. Test and Site Launch
There are many different ways to test your website before it launches. If your site uses APIs to integrate with other systems, you may need more robust testing.
- Did the design get executed as expected?
- Does the site render well across all screen sizes and on multiple browsers?
- Do buttons and anchor text link as expected and open new tabs as intended?
- Do form submissions have the right required fields, and are notifications sent as they should be?
Once done testing, deliver the site to the client in the staging environment where they can do a full test.
The website has to be thoroughly tested for functionality. Here is a list of free tools to test your website.
After getting final approval from your client, the final step in the redesign process is launching the new website.
Redesigning your website is probably the best thing to invest in when it comes to your business.
Following the above ways to redesign your website will help you build a stronger website and ensure it turns out to be a huge success.
Whether you are building a website from scratch, need a redesign, or looking to improve your website’s performance, reach out to Searchable Design, the best web development agency in the US.
We have a team of experienced web designers, web developers, and digital marketing experts to handle your website redesign process.