In this digital age, social media remains the primary source of content or news for more people with an internet connection. Everyone with a smartphone can access different social media platforms at any time of the day. This has helped bring in more users, businesses, and competition online.
Did you know?
- 79% of the US population has a social profile
- 97% of consumers aged 18-34 read online reviews to judge a local business
The rise in the use of social media has grown exponentially in the last decade. Today, more people spend time online. Moreover, they rely on different e-Commerce sites and payment solutions to purchase desired products online. It’s easier to pitch your idea to the users with the help of social media. While many succeed to find a unique voice, others often falter.
Many local businesses complain that there’s too much noise in social media, the campaigns they are too competitive and expensive. A small business is less likely to continue investing in social media campaigns if they aren’t able to get new prospects or a promising ROI (Return on Investment).
Neil Patel pointed out that,
No consumer likes to get bombarded with consistent sales messages. You need to invest time in building a relationship with your target audience on their choice of social media platform. That involves engaging with them by posting high-quality content and asking their opinions.
Research where your customers are
If you think all of your customers hang out on Facebook, Twitter, or Instagram, then you might be wrong. Many people indulge in lesser popular platforms too like Pinterest, Linkedin, Vimeo, Tumblr, etc.
You don’t necessarily need to start with the 5 biggest social networks. Your customers might hang out on a smaller social media site.
Surveying your existing customers to find out which social media site they favor is a great way to understand your audience preferences and appeal to a new potential customer or more.
How to optimize Social Media for Local Businesses?
Here are some proven tips to increase your engagement in social media. Good user engagement is linked to an increase in sales and brand awareness.
Promote Your Latest Customer Reviews on Facebook
A stat from BrightLocal’s latest consumer survey suggested that,
92% of consumers now read online reviews (vs. 88% in 2014)
Most online customers read reviews before buying a product. Almost every e-commerce websites focus on showcasing positive customer reviews either on the landing page or the product page to entice the customers.
The key is to make these customer reviews more accessible is by incorporating them into your advertising. By leveraging Facebook advertising you can quickly spread brand awareness and show off your stellar local reputation.
One bad review with high upvotes could ruin your entire reputation; hence, you should ask your customers to leave a positive review after you’ve done business together.
Encourage foot traffic at your offline stores to connect with you on social media
If your store doesn’t specialize in e-commerce, then your only option is to get your customers to visit your store. Those who visit your store should know that you’re present in social media. You can ask them to follow you on Twitter or Instagram and like your Facebook page to receive updates, news, and incentives.
Most customers do not know that a local business has a presence in social media. Your regular customers will be more than happy to connect with you if you let them know that you’re in their favorite social media. Use window decals and signage to create awareness about your social media presence.
Pasting a QR code in the window or flyer is a good idea to let find you online. It’ll be easier for the customer to directly land on your social media page by scanning the code through their smartphone.
Conduct contests and offer incentives to your social media followers
Who doesn’t love to receive an incentive? Encourage your social media users to engage with your brand to earn different incentives including heavy discounts, free products, or bonuses. A better way is engaging your prospects in a contest by having fun and deepening your bond with them.
Here are a few tips to engage customers through social media.
⦁ Twitter – On the microblogging network, you can ask your customers to come up with a 140 character creative story that’s centered on your brand.
⦁ Instagram - Engage your users by conducting different contests such as like to win Instagram contests, Photo contest of "Selfies," photo contest with voting, Store visit photo contests, and a photo contest with products.
⦁ Facebook - Conduct Like and Share photo content, voting through likes on a photo, etc. There are many contests you can conduct on Facebook by utilizing Facebook advertising tools.
Promote Your Content on Facebook to Your Local Audience
It’s highly likely that your regular customer is on Facebook. Facebook advertising is a goldmine for the branding of your local business. There’re many ways to engage your customers on Facebook. Whether you are B2B or B2C, promoting your content on Facebook is easy.
Create visual posts such as photos and videos highlighting your product, services, business, or industry. Frankly, people love consuming content on Facebook hence it’s likely that your single post could reach over 80% of the customers. With regular posts, you’re more likely to send a message out to your local audience.
Facebook advertising really comes handy when you need to advertise a certain post, page, website, or product. Compared to the popular advertising site Google Adwords, Facebook has a bare minimum CPC (Cost per Click). You should take the advantage of Facebook advertising and bring in more customers to your page.
Always Have Facebook Ads Going in Your Neighborhood for Brand Awareness
Social branding and local SEO are two sides of a coin. By running Facebook Ads regularly, you’ll be in the sight of your local audience. If anyone asks who is the most reliable local plumber, the person who has seen your ad is more likely to recommend your name. By having personalized ads running at all times, you drastically increase your chances of reaching local word-of-mouth.
Running local ads focused on impression over the clicks cost less, hence saving you a lot of money.
Interesting Social Media Advertising Facts
- 77% of B2C businesses have acquired a customer through Facebook.
- Users 65 years and older are the fastest-growing group on Facebook.
- Asian-Pacific users comprise nearly 41.3% of monthly active users.
- Just over 48% of Facebook Ad revenue comes from the United States and Canada alone.
- 94% of Facebook Ad revenue is from mobile.
- 1.62 billion users visit Facebook daily
- 88% of Facebook users are on the platform to stay in contact with friends and family.
- Facebook Stories has 300 million active users daily.
- The average cost per click for a Facebook Ad is $1.72.
- Overall Facebook Ad impressions increased 37% in 2019.
- Users watch 85% of Facebook videos without sound
- Facebook users are 4x more likely to watch live streams than recorded videos
- Square Facebook videos get 35% more views than landscape videos
Here is a quick tips and tricks for infographics for Amazing Social Media Optimization for Local Business
Searchable Design LLC is the best Digital Marketing Agency in the US. We specialize in on-page optimization, off-page optimization, and SEO strategy for all kinds of small and medium businesses. Get in touch with us to get a free social media optimization demo for your business.