Digital marketing has already overtaken traditional marketing by introducing wider social outreach, niche marketing through targeted content, and targeted ads through Google Search Engine and Mobile Apps. With real-time monitoring, digital marketers can amend, remove, or modify marketing techniques instantly.
The best digital marketing agency in the USA incorporates all of these things to make a conceivable SEO strategy to take any business to the next level.
Digital Marketing refers to marketing techniques through the use of digital channels and mediums such as websites, social media, search engines, web applications, and smartphones.
To sum it up in a sentence, the digital marketing agency not only specializes in marketing but also in UX design, branding, web design and development, social media marketing, and mobile app development.
Key Functions of Digital Marketing
- Acquisition – the part where you get a customer’s attention
- Click through – the part where a customer comes onto your site
- Call-to-action – a customer takes the desired action
- Conversion –the desired action leads to the completion of a goal
- Retention – make your customers keep them coming back?
According to Every Channel Marketing, companies that implement a solid digital marketing strategy have a 2.8x higher revenue growth expectancy.
What to look for in a Digital Marketing Agency?
A right digital marketing agency can do wonders for your businesses. It’s a huge investment in finding, hiring, and using a digital marketing agency. Hence, you must comprehend the experience, range, abilities, and out-of-the-box practices of any agency before hiring one.
Companies who understand the importance of digital marketing throughout the development of a website see a higher gain in sales and revenue than those who implement it later. From a well-optimized web page to a user-specific content, everything affects the future outcome of digital marketing.
Here are some of the criteria for choosing the right digital marketing agency.
A Great Website
If an agency is selling your digital marketing service, you should first check their website for flaws. Any good digital marketing agency should have a well-built and attractive website. Things you should look for are if they are easily found on Search Engine, the User Interface and User Experience (UI/UX) of the website, great content and easy navigation. Their website should be modern and engaging. Check for website blogs to find interesting and engaging content about their products.
A Powerhouse Team
Learn more about their expertise and team members. A great digital marketing agency consists of a team of diverse talents and expertise. They’d probably put the information of their employees on their website. Look for a company with a multi-disciplined team such as developers, designers, programmers, quality analysts, digital marketing teams, social media experts, and project managers.
Tools & Expertise
A great digital marketing team always has a proper set of tools in hand and expertise to hand those tools. When you make an inquiry, you should ask them what do they use for project management? And if they have necessary knowledge and experience using tools such as
- Website performance and SEO (Google Analytics, Moz, Hubspot)
- Inbound marketing (Hubspot, Marketo)
- Social media analytics (Sprout Social, Hubspot)
- Email marketing (MailChimp, Constant Contact, Hubspot)
- CRM (Salesforce, and did we mention Hubspot)
Although many digital marketing agencies have their own set of tools to measure and track reports, you should be wary what kind of tools they use and if they’d send you a set of reports on a regular basis.
Seasoned marketers rely on cutting edge technology and a reliable set of tools to help them achieve the desired results.
Check their portfolio to find clients they have worked with before. It is one of the best ways to check their experience, the previous client’s history, company size, revenue, and other important details.
Another criterion to assess their experience is by how they respond to their clients. Take a look at their messaging and how they talk about themselves. An experienced team will always answer your need.