How Does AMP Help to Optimize Conversion Rates for the Website

Did you know that the average loading time for a mobile website page is 22 seconds?

Even a slight page-load time variation can give your website a significant edge over rivals, but you need to AMPlify your mobile website to do so.

Accelerated Mobile Pages or AMP optimizes conversion rate by optimizing website loading time, making the website mobile-friendly, improving user experience, and helping to rank your site higher.

Read on to learn more about what AMP is and how it helps in conversion.

What is AMP?

AMP means Accelerated Mobile Pages, a web component framework to create user-friendly websites, emails, and ads.

In February 2016, Google released the open-source Accelerated Mobile Pages (AMP) platform. The framework was developed to replace the cumbersome and slow mobile experiences.

Did you know that AMP has grown 70% in the last few years? Since its launch, 25 million sites have implemented the AMP and published more than 4 billion AMP pages.

In addition, AMP provides multiple benefits, such as increased website engagement and performance.

AMP results in a 10% increase in website traffic. Compared to non-AMP pages, e-commerce businesses that employ AMP see a 20% increase in sales and conversions.

Popular websites like Yahoo, CNN, BBC, Pinterest, eBay, and others use AMP.

How AMP Helps in Conversion

AMP helps with conversion by reducing webpage load speed and providing a better experience for mobile web-content consumers.

Did you know that users engage 35 percent more on AMP pages than with standard pages?

It is based on caching, optimized code, and Google’s Content Delivery Network (CDN) to deliver optimal results.

Here are a few proven ways AMP helps with conversion.

1. Optimizing Website Loading Time

A technical approach to improving the user experience and conversions begin with site speed.

Every 3G user will tell you that you cannot see much of the web if you have to wait 22 seconds for a page to load. Most of all, internet users want a webpage to appear in the blink of an eye.

As we know, faster-leading pages result in more conversions. AMP allows you to load pages quickly without compromising brand expression and personalization.

How AMP optimizes website loading time:

  • It disables webpages that slow down the website loading, like animations, plugins, and push notifications.
  • Pages with AMP use less bandwidth and CPU, which makes them lighter.
  • It prioritizes the downloading elements sequentially.
  • AMP enables the quicker rendering of mobile web pages by restricting HTML/CSS and JavaScript.
  • AMP pages are automatically stored by Google AMP Cache, resulting in quick load speed.

2. Making Website Mobile Friendly

AMP landing pages frequently provide users with significantly better landing page experiences by combining speed and smoother loading.

It uses an HTML framework to help desktop-optimized sites deliver faster mobile versions.

The Quality Score and Ad Rank of your website depend on your experience on your landing page.

How AMP makes website mobile friendly:

  • By making navigation simple and fast.
  • AMP enables you to build a quick page speed suitable for mobile pages providing a better user experience.
  • It personalizes your site based on your user’s preferences.
  • By making the site responsive and clear.
  • It prioritizes speed by ditching ads and pop-ups.

3. Uplifting the Rankings

Google created AMP to give an advantage in mobile search over non-AMP pages.

Constraints with bandwidth on mobile networks are even more of a problem now. Users appear to be aware of this but do not view it as a justification.

As we know, Google considers fast-responding sites over slow ones. Therefore, AMP is likely to uplift the rankings as well.

Moreover, accelerated mobile pages mainly divide web pages into essential parts and store them as cache versions on Google servers.

It helps search engines to deliver content immediately to the audience.

However, using AMP does not automatically rank your website but facilitates website rankings through a specified approach.

  • It gathers more click-ins and decreases bounce rates.
  • It gathers a more organic audience by improving page speed.
  • It personalizes user experience while taking care of their requirements.
  • Building visibility of the site among the huge visitors reach.

4.Easy to Implement on Content Management Sites

An AMP landing page is simple to design using your current development process because it is developed using standard web technologies.

You can make AMP versions of many developers’ pages within a week.

In-built plugins are also available for CMS sites like WordPress, such as ‘AMP for WP.’ These in-built functions and libraries can ease all the manual work.

However, implementing it on your own is not easy. You might have to hire a web developer.

How AMP functions on CMS

  • It makes a website fast, beautiful, and secure.
  • It optimizes your site for rich results.
  • It monitors and improves your pages.
  • It evaluates ranking and searches appearance.

Benefits of Using AMP

There are many benefits to using AMP.

  • As a result of its speed-oriented design, AMP loads without any lag.
  • AMP includes simple code that helps developers in avoiding typical coding errors.
  • It prevents sluggish page loading so that browsers can have an easier time deciphering it.
  • You can use Google AMP Cache to process AMP pages directly.
  • AMP bonds with the cached version of the landing page, which as a result, gives the quickest loading time.
  • Your AMP landing page will redirect from your web server if serving from the cache is impossible.

How to Implement AMP

To optimize your website’s conversion rates, you must apply AMP functionalities to your site.

 Here are the steps to implement AMP on the website:

1.Create your AMP site template

The foremost step in implementing AMP is creating a template.

By following the guidelines of the AMP specifications page, you can create a simple and clean webpage.              

Moreover, you can create your AMP templates manually from scratch. Alternatively, you can convert already-existing HTML sites to AMP format if you have technical knowledge.

2. Roll out your page

Allow the webpage rollout to continue for at least a month.

You will get enough data as long as your pages start getting visitors. From that, you can determine whether using the AMP site is worthwhile.

3.Track with analytics

Every site must comprehend any traffic changes AMP brings. For that, you should manage your site by following the guidelines of Google.

Test your site using the AMP test tool or amp-analytics. You can also use other variables and the canonical URL to specify what to store on the site.


AMP combines a smoother user experience by understanding the consumer’s journey and needs; hence, it will significantly help those websites with massive mobile device traffic.

Using AMP cuts down on sluggish webpage loading speed, which hooks visitors to stay on your website.             

Improving speed and making the site accessible for all devices can attract more customers and grow your business.

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