Many marketers wonder if guest blogging still has a more significant impact than it did before. Let us clear it for the final time; Yes, Content still reigns supreme!
The number of audiences and media platforms rising exponentially every day proves that content is still one of the most exchanged information.
The content may signify many different types of information, including website contents, ad copies, Infographic, white papers, videos, and podcasts. Today, we're talking about Blogging or Blog, which enjoys a broader outreach than most other types of content, especially in the case of businesses intending to generate high-quality leads.
Why do you need high-quality leads?
Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are essential to the success and growth of any business.
For conventional businesses selling a product or services, lead gen helps to acquire new customers. For non-conventional businesses like non-profits or political campaigns, lead gen helps acquire potential donors and voters.
High-quality leads mean prospects that are likely to become your customers. Although the lead gen process helps generate many leads for businesses, not all of them will become customers; hence, undertaking a proven lead gen process that attracts high-quality leads will become your essential business tool.
Here is why you need high-quality lead generation for your business.
Reason #1 - It drives targeted traffic to your website
The lead gen process applies an intelligent marketing strategy that targets only the exemplary visitors; hence it gives people a good reason to visit your website.
Lead gen becomes a critical marketing tool for small and medium businesses that don't enjoy the same privilege as large brands.
All you need to remember is that the more targeted your marketing campaign is, the greater the high-quality leads you will get.
Blogging is a powerful tool in the hands of those who can churn it well. With new, exciting, and relevant content, you can hold your visitors to your website for longer. It also gives them a reason to revisit your website, and hopefully, convert along the way.
Blogging helps for content marketing that dramatically improves your search engine rankings as well. If you want to feature in these search results and get more organic traffic, you need to create targeted, optimized content.
Moreover, you can repurpose blog content for social media.
Reason #2 - Blogging gives visitors a reason to convert
An essential aspect of lead generation is conversion. If a visitor doesn't convert even after reading your blog, your lead gen process will likely fail.
Blogging is a good lead gen tool because it provides value to the reader. However, you also need to incorporate some well-placed calls to action throughout your blog to get visitors to convert:
- Ask visitors to sign-up for an email newsletter to get more content straight to their inbox.
- Add call-to-action in a strategic place inside your blog posts.
- Link to your landing pages to get visitors to fill out forms.
Reason #3 - It's a cost-effective long-term strategy
Blogging doesn't cost any money, except the skills, resources, and expertise to research, create, and publish new content. It’s a cost-effective strategy that drives long-term results.
Blogs never get old, but they can become outdated with time. To counter this, you should continue writing new and relevant blogs and promote your blog periodically.
8 Ways you can turn your blog into a Lead-Gen Machine
Here is the list of proven ways to turn your blog into a lead-generating machine.
Offer your audiences exclusive content.
By exclusive content, we mean well research, insightful, and somewhat helpful blogs. Tease your readers with exclusive content that helps them in many different ways. Moreover, they get it for free, which makes it even more enticing.
Blog contents should be different from the content found on websites. The blog should consider what your readers are looking for, what might be helpful for them, and how your content can become a driving force to bring in more customers.
For example, your blog should provide informative and insightful articles about mobile app types, DIY troubleshooting, and new app themes and features if you specialize in designing mobile applications.
Reward your audiences
Who doesn't love to get rewards and that too free? Reward your audiences with different rewards periodically.
If you’re the owner of an e-commerce website, a great way to generate leads is by offering your blog readers a chance to buy products at a discounted rate. For every new social media share they make, offer them a new app theme download.
Leverage the power of CTA
A call-to-action is a vital lead generation tool that you need to employ in each of your blog posts. It's the only way you can compel readers to take action.
There are many different ways that you can insert CTA into your blog. You can place it at the end of the blog post or in-between the text. You can use time-delay pop-ups for CTA or even slide-in CTA when they have scrolled far down the blog post.
Get this straight; readers don't hate CTAs in your blog post until you insert them in a non-obtrusive manner.
Reach out to influencers
Every other business is using influencer marketing to get their products to reach the right audience. So, why don't you too?
First, you’ll need to identify influencers in your industry. Search social networks such as Instagram and TikTok to find accounts with a massive (and most importantly, engaged) following.
However, it isn't easy to get the right influencer in your bag. You'll need need to find the right marketing approach and channel to hire them. If possible, find an advertiser who can draft a fantastic video script for your product.
Don't underestimate the power of social media.
Even if you publish great blog posts, you won’t find a reader unless you promote it. Along with search engine rankings, social media sharing is a great way to acquire readers. Start with sharing the frequently baked content and repurpose them for social media periodically, so your blog content never gets old.
Social media like Instagram, Facebook, and Twitter are great for acquiring new readers. Many social media users use these platforms to find helpful content; thus, your blog post will serve them well!
Answer comments with CTA's
The 'Comments' section is the most under-utilized section of any blog. Many blog owners don't realize that the comment section is one of the best places to generate qualified leads.
When people care enough to leave a comment, ask questions, or provide suggestions, they are good enough to become your customers.
Use this to your advantage by including CTRA in every comment reply. Provide them a link to your landing page or links to download an eBook or whitepaper.
Take advantage of Time-delay Pop-ups.
Who says Pop-ups are nasty? Well, yes, if it pop-ups with irrelevant information such as third-party ads and spam.
Time-delay pop-ups are great for generating leads. It pops up after the visitor has spent some time reading the blog. You can publish time-delay pop-ups providing additional information, sign-up for email newsletters, etc.
Employ the use of exit pop-ups
So when your visitor moves the cursor up to the top of the page, preparing to type a new URL or hit that little red “x” in the corner when all of a sudden, your entire screen is monopolized by a pop-up. This is called an “exit pop-up.”
Exit pop-up comes in handy when your audience is about to leave your blog without signing up for anything.
You can use exit pop-ups to provide a last-minute deal, newsletter sign-ups, and rewards to continue surfing the blog.
Check out this infographics for more information
Generating leads is a top priority for all businesses, and blogging can help you remain relevant to your audience.
If you want to start blogging for your business, get in touch with Searchable Design LLC, the best digital marketing agency in the US.