When every business is turning towards the digital medium, it’s high time that you consider going digital. But is that enough? With the advent of the internet and IoT (Internet of Things), many businesses have begun leveraging the power of technology to push their business further.
Content management system (CMS), Artificial Intelligence, video blogging, and digital marketing are few of the commonly heard terms thrown around whenever we speak about the digital processes of a successful business. Out of these all, content management is one of the most talked-about the issue because many businesses have had success in finding a reliable CMS solution.
A recent study concluded that 42% of companies indicated they don’t have the right technology to manage their content.
Today, we’ll discuss the benefits of a content management system for any business and how can they choose the right CMS platform.
What is Content Management System?
A content management system is a software application designed to manage the creation and modification of digital content such as text, images, videos, forms, etc. Although CMS can be adopted by any business with a digital reach, it is typically used for enterprise content management such as those businesses who need to edit or modify content on a regular basis.
It is a one-in-all application that allows multiple users to contribute, create, edit, and publish content without the assistance of any developer. It also provides version management and authoring workflow to keep large, global sites consistent.
Although it may sound like a robust job, the CMS editors are one of the easiest tools for any no-technical person. They are designed for all kinds of users with the concept of ease of access in mind.
Benefits of Content Management System
Some of the major benefits a business can reap from the content management system are as follows:
CMS is built with the primary idea of collaboration. It is also one major advantage of a CMS. With multiple user account facilities, multiple users can contribute, schedule, or edit content at any given time. Moreover, the roles of each user can be classified according to their job description such as publishers, editors, reviewers, visitors, etc. The CMS interface is designed to open up in any browser-based screen such as desktop, tablet, and smartphone; hence it can be accessed from anywhere.
CMS is known for its simplicity! It is based on the concept of simple navigation, user-centric UI/UX, and collaboration. The simple interface makes it easy for any user to access it from any browser-based screen. The actions within the application are graphical and informative in nature, making it easy to find and use different functions. It means you will not have to spend a lot of time mastering the application. For the developers, CMS offers an option to access the code and edit the HTML file.
3. Non-technical savvy
CMS is designed with a non-technical person in mind. The entire application is well graphed and labeled, so a person doesn’t have to spend time finding the required function. The major advantage of a CMS is that it allows non-technical people to easily create and manage their own web content such as the owners of a bakery, pizzeria, carwash, and motels.
4. Multiple users
CMS offers access to a range of users. The collaborative nature of the application makes it possible to authorize different people to access the application using their own login credentials. The administrator of the application can manage roles and publish permissions so every individual has the appropriate level of control over the website. The immediate publishing of the content can also be checked and reviews in real-time.
5. Simple design changes
Did you know? You can change the look of your website from the CMS itself. Many websites are built out of templates that are provided by the CMS application. The advantage of using their template is that you can change the look and feel of your website at any time. The content and design can be edited independently from each other, while the website remains fully functional. It doesn’t require the assistance of a developer. The simple interface also offers the option to upload and edit images, graphics, and videos on the website.
6. Complete control
An owner of the website has complete control of the CMS. They wouldn’t need to rely on a third-party service provider to access, edit, or service their website. With the complete control of your business website with a CMS, you can easily assign tasks and roles, check the site’s progress, and as many changes as you want.
Things to consider before adopting a CMS Solution
CMS for any business helps to lower cost on website development and management, increase efficiency, control and manage the workforce, and regularly publish content. Although it’s clear that you can reap great benefits, however, here are things that you must consider before adopting a CMS solution.
What is your budget?
How much are you willing to acquire a CMS platform? Businesses with infinite resources can spend more on CMS with some very complex content management applications. With a limited budget, however, your choices will be more limited when it comes to choosing a CMS platform. The services that come along with it will also be limited to an extent.
What business operations does the CMS need to support?
What type of business do you run? The CMS you choose has to fit with your business operations. If you run a digital agency, you would require publishing visual contents such as images and videos on a regular basis.
CMS offers the ability to add plugins with different features such as email publishing, social media sharing, etc. Be wary of what you need from the application.
How many different groups of users will there be?
A group of users is characterized by what different departments will be using the application. Each person has an individual role such as administration, moderator, editor, creator, etc. Each department can have a group of users with limited access and authorizations.
Is the platform SEO-friendly?
Is the CMS platform that you’re choosing SEO friendly? Get advice from someone who knows the system. Talk to the developer before purchasing the CMS application. You would need access to edit different features of the content to make it SEO friendlies such as title tags, URLs, alt tags on images, and a sound internal linking structure.
How large is the developer community?
Many CMS platforms have large developer communities who keep upgrading, adding, and troubleshooting the application. The CMS platforms, particularly WordPress and Drupal, come with very large developer communities. You can get a sizable amount of online help and documentation if you land up in any trouble.
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