Link Building: Why is it Important?

Growing your online presence is essential to help you make huge sales and grow your business, but you cannot expect a huge ROI if your customers are not seeing you at all.

Link building is essential to draw traffic to your site and promote your business or services.

If you have not yet utilized link building strategies in your marketing plan, you are probably missing out on potential business.

Link building is an SEO marketing strategy to improve your website rankings, bring more traffic to your website, boost brand visibility and exposure, improve conversion rates, and reduce bounce rates.

Read on to learn what link building is and its importance.

What is Link Building?

As the name implies, link building is a practice that involves getting other websites to link back to your website.

Although link building and SEO have always been closely related, high-quality link building has never been more crucial for ranking.

According to Google, an essential part of identifying what pages are relevant and trustworthy is understanding if other prominent websites link or refer to the content.

There are two significant types of links you can work around.

Internal links are where you add a link to one of your pages, navigating a user to another page within the same website.

External links are where a third-party website links you or vice versa. It is also referred to as backlinks or inbound links.

Focusing on both of these types of links is essential for successful link building. Links can be inserted anywhere on a web page, including specific words, images, videos, and files.

Why is Link Building Important?

Since 97% of consumers learn more about a business online than anywhere else, you need to be found in online searches.

Therefore, offering value to your readers should be your primary objective, and make sure each backlink you build resonates with them and delivers helpful and relevant information.

Let’s check out the importance of link building for SEO.

1.Improves Your Website Rank

While most potential customers do not look past the first page of search results on search engines, improving your ranking is crucial to ensure that more people see your content. 

92% of marketers believe that links will be ranking criteria in Google algorithms for the next five years.

The more links received from trustworthy and popular sites, the more relevant Google considers the site in its area of expertise, and the higher your site will rank in search engine results.

The more quality links there are from another website linking back to your website, the more authority and reliability your website has in Google’s eyes. Thus, your site will be awarded with a higher ranking.

Even with good and creative content, your website is incomplete without links. Therefore, it is crucial to have more backlinks to improve your web ranking.

2.Drive Organic Traffic

Website traffic is the term where users visit your website through organic methods. The user searches on a search engine and clicks one of the results they find appealing.

91% of all pages on the internet get zero organic traffic, mainly because they have zero backlinks pointing to their content.

Since links are how web crawlers from search engines discover and access websites, having a solid link profile helps improve your online visibility and increase traffic.

For instance, most people trust recommendations from friends and family whenever they want to buy something.

Likewise, instead of trusting a brand, they do not know, they make their decision based on the opinion of credible sources.

Therefore, the more quality backlinks, the higher the organic traffic.

Check the infographic below for more information.


3.Boost Brand Visibility and Exposure

Each website has a different set of online viewers and readers. Good link building services can help your website reach new customers by improving your visibility and exposure.

According to research, 64% of people cited shared values as the main reason they have a relationship with a brand.

Creating quality content is essential as part of link building strategy for building brands.

For instance, if you create quality content and publish it, you have a chance of becoming well-known for it in your industry.

You will be linked to a new website, exposing yourself to thousands of new viewers and readers who will see your content through that link.

This will not only help you in brand building but also in gaining the trust of your customers.

Moreover, doing this benefits both your website and the publication's website. They get to refer their visitors to some quality website content, and your brand becomes more visible to new audiences.

4.Helps in Better Conversion Rate

The ultimate goal of every business is to gain more customers and increase sales.

A trustworthy source linking to your website gains more organic traffic and increases your conversion rate, turning users into buyers.

When a trustworthy source links to your website, they instantly introduce your site to a large, receptive, and interacting audience.

They will instantly trust you more and ultimately allow you to make more sales. More sales eventually give you more revenue.

Therefore, link building can be a crucial strategy for increasing your website's conversion rate.

5.Reduce Bounce Rate

Bounce rate refers to when viewers visit your website and immediately leave without visiting any other web pages of your domain.

Search engines tend to assume the site is not authoritative, relevant, or valuable to readers when the bounce rate is high.

But getting visitors to click on even one other page on your site will lower your bounce rate.

Apart from having informative content that answers the queries that bought visitors to your website, linking one page of your website to another page allows visitor clicks on that link and remains on your site, reducing the bounce rate.

Similarly, it helps visitors and Google crawler bots navigate your website and find what they are looking for, which is another factor in ranking your website.


No SEO strategy is complete without link building.

Although we can never wholly forecast what Google will do next or how they will alter, the future of link building is generally bright.

Therefore, link building is an absolute must-do if you want your business to be found in organic searches.

If link building is something you struggle with, get in touch with Searchable Design, the best digital marketing company in the USA.

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