Do you know that over 90% of online searches occur within the Google search engine, yet 75% of users never go past the first page?  

Website owners must implement the long-term strategy of Search Engine Optimization (SEO) or immediate Pay-Per-Click (PPC) advertising to dominate the top search engine rankings and get higher returns per click.

Read on to gain in-depth insights into the strengths and drawbacks of these two powerful tools for maximizing your digital marketing ROI.

What is SEO?

Search Engine Optimization (SEO) is a blueprint for boosting a website’s visibility on search engines like Google.

The main goal is to achieve top-ranking seats in the Search Engine Result Pages with relevant keywords, attracting organic or unpaid traffic.

SEO involves various methods, including keyword optimization, link building, content creation, and website optimization, all of which aim to improve a site’s relevance and authority in search engines.