With the onset of COVID-19 last year, everything halted, but online business continued and thrived. The use of E-commerce sites, online pharmaceuticals, streaming services, stock trading sites, and food delivery services rose more than 300% in a matter of few months.
This advent of technological advancement disrupted all the other traditional shopping methods, including your favorite hobby of visiting the mall for window-shopping.
This technological advent is called disruptive technology. However, what is disruptive technology?
What is disruptive technology?
Disruptive technology is the technology that affects the regular operation of a market or an industry. It displaces a well-established product or technology, creating a new industry or market.
A professor at Harvard Business School, Clayton M. Christensen, coined the term “disruptive technology.”
It is called "Disruptive" because it supersedes an older process, product, or habit, and its superior attributes are immediately apparent. For example, ride-sharing apps like Uber immediately became the go-to technology after its release. The flexibility in booking rides at the comfort of your location superseded the traditional way of booking rides through inquiries.
Other recent disruptive technologies examples include e-commerce, online news sites, ride-sharing apps, and GPS systems.
This pandemic kick-started a new trend that will continue thriving and finding new improvements and mass use.
Searchable Design LLC, the best digital marketing agency in the US, has brought some famous examples of disruptive technologies.
Seven Disruptive Technologies
Here is the list of disruptive technologies that you must keep an eye on.
5G Cellular Network
5th Generation cellular network, popularly known as 5G, is the new global wireless standard. The advent of 5G has already uprooted 4G networks in most parts of the world.
You must have noticed, most new smartphone models have built-in 5G adapter. The Wi-Fi routers also employ a 5G network for faster internet availability. 5G makes everything accessible and quicker, including video conferencing, making calls over the internet, playing virtual games, and IoT.
It enables a new kind of network designed to connect virtually everything, including machines, objects, and devices. If you’re wondering, all the new wireless devices you will buy in the next two years will automatically connect to the 5G network.
Although broadband enables faster streaming of internet data, your wireless device will only take that much data that its wireless adapter allows it to. With billions of people using the internet every day, it becomes crucial that we look for faster streaming. 5G helps to achieve that!
Artificial Intelligence (AI)
Artificial Intelligence has been around for a while now, and it's here to stay. Artificial Intelligence or AI is an area of computer science that emphasizes the involvement and evolvement of intelligent machines.
Almost every new technology that you use imbibes AI in one way or another. From emails, social media, voice assistant services like Alexa, garage door opener, to food ordering, everything uses AI to facilitate quicker results.
AI discovers an individual’s preferences by collecting data from products purchased, search histories, and overheard conversations. If you're wondering, everything you use on the internet will rely on AI to provide results. So don't be amazed if your food order and complaint are received by a machine.
Companies that use AI will intentionally decide to work with partners that focus on data ethics and implement data handling practices to meet their customers’ values throughout the following years.
Blockchain is related to cryptocurrency such as Bitcoin. It's a cryptocurrency system that is essentially a digital ledger of duplicated transactions and distributed across the entire network of computer systems.
The recording and distribution of these transactions make it impossible to alter, hack, or cheat the system. Along with increasing the security of financial transactions, it also helps to reduce the hefty bank charges. This is why most people have started using Bitcoin to buy or sell items online.
Blockchain is enabling a shift to a shared economy from the prevailing ownership economy. In a shared economy, people will be able to share resources, such as data storage. Hence, you can expect to see more and more people relying on Blockchain technology in the future.
Integration of AR Glasses
Augmented Reality or AR smart glasses are wearable computer-capable glasses that generate 3D images and information such as animations and videos.
What makes it different from media like Television is that it brings the same scenes by overlaying the image close to your eyes, such as imagining that you're watching it for real.
With the prices of AR decreasing due to massive use, companies are moving into integrating AR technology into their services. Hotels, movies, social media, games, and adult content like pornography have already started implementing AR technology.
Driver Monitoring Systems (DMS)
Driver Monitoring System integrates safety technology that ensures the driver is safe in any environment while driving.
The in-vehicle and sensing innovation is presently incorporating driver status monitoring with external environmental readings. Simultaneously, automotive AI integration is turning into an empowering agent of automotive safety.
DMS will be essential in improving autonomous driving systems for driver capability assessment, taking control or auto-pilot, and real-time detection of dangers.
Customer Data Platforms (CDP)
A CDP is a marketer-managed system that creates a persistent, unified customer database accessible to other systems. It pulls data from multiple sources to create a single customer profile.
Firms using CDP software can access these details to provide a more streamlined service to customers.
With changing times, almost every firm that caters to customers will implement CDP to provide more personalized services.
Internet of Things (IoT)
IoT refers to a system of interrelated, internet-connected objects that can collect and transfer data over a wireless network without human intervention. Like AI, IoT helps prevent human intervention in crucial aspects of production and distribution for a more reliable result.
IoT will help a transition into smart cities where people can enjoy more cost-effective and safe places to live and enjoy internet-related products.
Quantum computing is a prime example of IoT that has helped trace COVID infection and spread vaccination drive at a quicker pace.
For more information please check out this infographics,
As we continue imbibing new technology, we may as well take advantage of the disruptive technology trends available to us today to make our lives better.