Did you know Facebook had 2.989 billion monthly active users in April 2023, ranking first among the world's most active social media sites?

This massive user base presents a significant opportunity for businesses and individuals looking to reach and engage with a large audience to boost their outreach, sales, and revenue.

However, with so much competition, standing out can be challenging. Therefore, not without a strategy!

Some incredible strategies to increase your organic Facebook following include creating compelling content, choosing the right time to post, optimizing the Facebook page, joining relevant groups, promoting the page on other platforms, taking advantage of advanced features, and regularly monitoring performance to update your strategy.

Interesting right? Read on to learn the different ways to increase Facebook followers organically.

Strategies to Increase Facebook Followers Organically

About 200 million businesses have an active presence on Facebook, showcasing the importance of optimizing your page to stand out from the competition.

Growing your Facebook followers organically can significantly impact your brand's reach and engagement.

Here are some proven strategies to help you boost your Facebook followers organically:

• Create Compelling Content

More than 293,000 statuses and 510,000 comments are posted on Facebook every minute.

With such a sheer volume of content being posted every minute, standing out and providing content that grabs people’s attention is crucial.

Therefore, sharing high-quality, valuable, relevant content can resonate with your target audience, which includes informative articles, entertaining videos, engaging images, or thought-provoking questions. 

In addition, posts with images receive 2.3 times more engagement than those without one. Remember, visual content plays a crucial role in optimizing your Facebook page.

Here are some tips to help you create content that attracts and engages your audience.

• Tailor your content to your target audience’s needs, preferences, and desires. 
• Create content that provides value to your audience, such as educational information, tips, advice, tutorials, or industry insights. 
• Solve their problems, answer their questions, or entertain them. 
• Grab attention with compelling headlines and eye-catching visuals. 
• Make sure your content is unique, shareable, and encourages interaction.
• Use high-quality images, videos, infographics, or custom graphics that are visually appealing and relevant to your content.
• Host contests and giveaways to encourage people to like your Facebook page. Reward your followers for liking your page and engaging with your content.
• Share stories, personal experiences, and behind-the-scenes glimpses to build a connection with your audience. 
• Ask questions, seek opinions, and invite your audience to share their thoughts. 
• Create content around trending topics to showcase your expertise and relevance. 
• Maintain a consistent posting schedule to keep your audience engaged. 

Continuously experiment, learn from your audience's feedback, and refine your content strategy to keep your followers engaged and attract new ones.

• Choose the Ideal Time to Post

The timing to share content on Facebook matters as much as the content itself. If you share a fantastic article at 3 a.m., by the time your target audience wakes up, it will have sunk to the bottom of their news feeds.

According to some studies, the ideal times to post on Facebook are 9:00 a.m., 7:00 a.m., and 10:00 a.m. on Friday, Wednesday, and Monday. It is when the engagement is the highest.

Also, using Facebook analytics can help determine when your fans are online. Peak days and hours for your followers can be found in the posts section of your page insights.

By posting when your followers are most likely on Facebook, you increase the likelihood that your content shows up first in their feed, expanding organic reach and followers.

Here are some tips to help you determine the optimal posting times for your specific audience.

• Utilize Facebook Insights to understand when your audience is most active on the platform.
• For instance, if your target audience consists of working professionals, posting during lunch breaks or in the evening after work hours yields better results.
• Conduct experiments by posting at different times of the day and track the performance of your posts. 
• Social media management tools like Hootsuite, Buffer, or Sprout Social offer features that analyze your audience's behavior and suggest optimal posting times. 
• Significant portion of Facebook users access the platform through mobile devices.  Consider posting when mobile usage tends to be higher, such as during commutes or evenings when people relax with their smartphones.
• Keep an eye on when your competitors are posting and observe their engagement levels. It can give you insights into your target audience's overall trends and habits.

Finding the best posting times may require some trial and error, where it is essential to regularly review and adjust your posting schedule based on the performance data and engagement metrics you gather. 

By consistently analyzing and optimizing your posting times, you can increase your chances of reaching and engaging with your Facebook followers effectively.

• Optimize Your Facebook Page

Mobile users account for about 98.3% of active Facebook users worldwide. Optimizing your page for mobile devices is vital for attracting and retaining followers. 

Provide a clear and concise brand description, use relevant keywords, and ensure all necessary information is updated on your Facebook page.

Here are some handy tips.

• Fill out all the necessary information in the About section of your Facebook page.  
• Use high-resolution and eye-catching images and videos for your profile picture and cover photo. 
• Facebook image posts are displayed differently on desktop and mobile news feeds. So optimize the images for both desktop and mobile.
• Choose the call-to-action (CTA) that aligns with your goals, such as Learn More, Shop Now, Sign Up, or Contact Us. Make it prominent and encourage users to take action.
• Maintain consistent branding across your Facebook page: use your brand colors, fonts, and style consistently in your profile picture, cover photo, and posts. 

By implementing these optimization strategies, you can create a compelling and engaging Facebook page that attracts and retains followers. 

• Join Facebook Groups

Joining relevant Facebook groups can be an effective strategy to increase your Facebook followers organically. 

It is a great way to connect with like-minded people and promote your brand, which will help you gain more visibility and attract more followers to your page.

Every month, over 1.8 billion people use Facebook groups. Similarly, there are tens of millions of active communities on Facebook where people get together to discuss their interests, learn new things, be entertained, and establish connections.

Here are some tips on leveraging Facebook groups to grow your follower base.

• Look for Facebook groups that align with your niche, industry, or target audience. 
• Before joining a group, carefully read and understand the group's rules and guidelines.
• Ensure your participation aligns with the group's purpose and follow any promotional or self-promotion guidelines.
• Once you join a group, focus on building relationships and providing value to the community. 
• Participate in group discussions and share your expertise to establish yourself as a thought leader in your industry.
• Provide valuable insights, answer questions, and share your expertise. Share links to your content or invite group members to check out your page when appropriate.
• Establish yourself as a knowledgeable and trustworthy member of the group.
• Avoid overly promotional posts and focus on being helpful.
• Take the opportunity to engage with other posts, comment on their content, and offer support.
• Start engaging in discussions within the group, such as asking thought-provoking questions, conducting polls, or initiating debates related to your niche.

Continuously focus on providing value, building relationships, and engaging authentically with the community. 

As you establish your presence and reputation within relevant groups, you can organically attract followers to your Facebook page.

• Promote your Page on Other Platforms

According to a study, social media users have an average of 6.6 social media accounts. 

Promoting your Facebook page on other platforms allows you to leverage the diverse user bases of different platforms and increase your visibility to potential followers.

Leverage your presence on other social media platforms, your website, or your blog to promote your Facebook page. 

Here are some strategies to promote your page on various platforms.

• Add social media buttons and links to your Facebook page on your website, so visitors can easily find and connect with your page.
• If you have a blog, include social sharing buttons at the end of your blog posts. 
• Include links to your Facebook page in your email newsletters. Encourage subscribers to follow your page for exclusive updates, content, or promotions. 
• You can also create dedicated email campaigns promoting your Facebook page and inviting people to like and follow it.
• Leverage your presence on other social media platforms, such as Instagram, Twitter, LinkedIn, or YouTube, to promote your Facebook page. 
• Share posts, stories, or videos highlighting the value of following your Facebook page.
• If you have a YouTube channel, include annotations or end screens in your videos that direct viewers to your Facebook page. 
• Include your Facebook page URL on your business cards, brochures, flyers, or other printed materials. 
• Encourage customers or clients to connect with you on Facebook for updates, offers, or exclusive content.

Promoting your Facebook page on these platforms can expose your page to a broader audience and attract relevant followers.

• Take Advantage of New Facebook Features

Facebook regularly introduces new features and updates to enhance user experience and engagement on the platform. 

Staying up-to-date with these features allows you to leverage the latest tools and functionalities to attract and retain followers.

Did you know videos on Facebook receive 135% more organic reach than photos?

Incorporating video content into your page optimization strategy can significantly boost your reach and engagement.

Here are some new features that let you increase followers.

• Users spend three times more time watching live videos than pre-recorded ones. Utilize the live video feature to connect with your audience in real time, answer questions, provide valuable content, and encourage engagement.
• Facebook Stories have become increasingly popular, with over 500 million daily active users. Use this feature to engage with your audience.
• Consider creating engaging and high-quality video content for Facebook Watch to capture users' attention and increase your reach.
• Utilize the "Shop" feature on Facebook to showcase and sell your products directly from your page. 
• Create events for webinars, workshops, product launches, or special promotions and promote them to your audience. Events can generate excitement and encourage followers to engage with your brand.
• Engage with your audience through comments, messages, and shares. This helps build relationships, increase engagement, and attract more followers through positive word-of-mouth.

Taking advantage of new Facebook features and adapting your strategies accordingly can increase organic followers by providing engaging content, fostering community, and leveraging the latest tools and functionalities offered by the platform.

• Monitor Performance Regularly

Use Facebook’s built-in analytics tool and insights to understand your audience demographics, engagement metrics, popular content, and page performance. 

According to a survey by Buffer, businesses that monitor their social media metrics consistently are three times more likely to achieve their social media goals than those that do not.

By tracking metrics, businesses can gain insights into their social media efforts and make data-driven decisions to achieve their goals effectively.

Similarly, regularly analyzing your Facebook page’s performance will help you understand what is working and what is not.

It provides you with in-depth information on the progress of your posts, followers, and advertisements.

Here are some key aspects to monitor regularly.

• Monitor page likes, reach, engagement, and post-performance metrics. 
• Analyze which types of content resonate the most with your audience and adjust your content strategy accordingly.
• Track new followers you are gaining and identify any spikes or dips in growth. This can help you evaluate the effectiveness of your promotional efforts and content strategies.
• Identify which types of posts are driving higher engagement and replicate their success.
• Assess the reach and impressions your posts are achieving. Aim to increase your reach by creating engaging and shareable content that expands your visibility.
• If you have a website or blog, monitor the referral traffic from your Facebook page. This data can help you understand the impact of your Facebook page on website traffic and conversions.
• Pay attention to the comments and feedback you receive on your posts. Engage with your audience by responding to comments and addressing concerns or questions. 

Set specific goals for your Facebook page, such as increasing followers by a certain percentage or achieving a target engagement rate. 

Regularly track your progress toward your goals and adjust your strategies to stay on track.

By consistently monitoring these key performance metrics and adjusting your strategies based on the insights gained, you can optimize your Facebook page for organic follower growth. 

Stay proactive, experiment with different approaches, and focus on creating valuable and engaging content to attract and retain a loyal follower base.

Conclusion

As Facebook continues evolving and introducing new features and capabilities, it remains a powerful platform for individuals and businesses to connect, share, and engage with a global audience.

Likewise, building an organic following takes time and requires genuine engagement and valuable content. 

With consistent effort and the right strategies, you can organically grow your Facebook followers and cultivate an engaged community around your page.

Contact the best digital marketing agency in the USA, Searchable Design, to grow your business Facebook page followers tremendously.