Did you know, people spend an average of 5 hours on smartphones every day? Over 90% of smartphone users in the US prefer shopping through their smartphones.
The world has already switched to digital ways of shopping. A person could spend thousands of Gigabytes of bandwidth each year to shop online, use social media, and play games on their phone. It’s time that businesses realized the potential of mobile. Today, content is specially curated for smartphone users. You can access hundreds of different websites for news, DIY Topics, Recipes, Games, luxury items, and books without moving an inch from your couch.
What is Mobile SEO?
Mobile SEO or mobile optimization refers to optimizing your website to ensure that visitors who access your site from a mobile device can have an experience optimized for the device.
Unlike desktop browsers, mobile browsers can present your website rather differently, which may not appeal to mobile users. Mobile SEO ensures that your website's design, functionality, and presence remain the same in any device or browser.
Mobile SEO Tips
Here are some essential tips to help you improve your Mobile SEO.
It may seem obvious, but mobile devices have less physical space compared to desktops. This needs to be a primary consideration when implementing your mobile SEO strategy. The best practice is to be as concise as possible without sacrificing important information.
Users use their fingers to scroll through web pages and click buttons; hence your website design should accommodate scrolling and click through the finger.
The concept of "Above the fold" no longer applies because users will scroll endlessly.
Many people wonder if page speed is still a concern for mobile websites because the internet speed has risen dramatically over the years. Well, it can be a concern for users who don't have high-speed internet yet.
- Page speed helps to improve user experience. Web pages with a longer load time tend to have higher bounce rates and lower average spent-time.
- Optimize codes by removing spaces, commas, comments, and unnecessary formatting.
- Reduce page redirects because each time a page redirects to another page, the user has to wait for the HTTP request-response cycle to complete.
- Improve server response time. The optimal server response time is under 200ms.
- Optimize images by compressing their sizes but quality.
Avoid Using Flash and Pop-ups
Flash isn't a concern for many websites because web developers have long stopped using one. However, few websites still employ flash to render graphics on their website. Not only does your smartphone lack a plugin to play the flash content, but it also dramatically increases the loading time. Use HTML5 instead that is speedier and accessible.
Pop-up is passé, yet many websites still use a pop-up. The problem with pop-ups is that they can be a nuisance. Nobody likes to sit through or close pop-up windows when they're on a web page.
Optimize Titles & Meta Titles for Mobile Device
To show off your best work in search engine ranking pages, you'd need to develop concise yet assertive website titles and Meta titles. The mobile screen is smaller than a desktop; hence, users are less likely to sit through scrolling and reading the entire title and Meta description.
Use only up to 40 characters for a Title instead of 60 characters and less than 100 for Meta description instead of 160 characters.
Use Schema.org structured data
Structured data helps to rank higher in the search engines. Users are more likely to click through search engine results that employ structured data such as reviews, current rates, prices, geolocation, stock information, etc.
Because of the limited screen space on mobile, a search result with rich snippets is even more likely to stand out than on a desktop.
Responsive Website vs. Mobile Version
A responsive website is a mobile-friendly design of the same website. It is optimized for both desktop and handheld devices; hence you need not create separate websites for different devices. The Mobile version, on the other hand, is a separate website created for mobile devices.
It's popular to use both types of mobile websites, but developers mostly rely on responsive websites because they won't have to create a new website for a mobile device. This will help to save much cost on website development. Users don't mind looking at the same website until it's mobile-friendly.
Dynamic serving works well with users with different needs. It eliminates the need to redesign websites for different mobile visitors. One solution is to use one URL to display different HTML and CSS sets depending on what type of device your visitor is using (also called detecting user agents). This can be useful, for example, if you're a restaurant that wants a mobile visitor (who might be wandering your neighborhood) to see a sampling of reviews and a map to your location instead of your full website.
Landing Page Optimization
You should ensure that you optimize your landing for both mobile and desktop users. What desktop users will see on a landing page will differ from what a mobile user will see. This can adversely impact your landing page's performance, bounce rate, and CTR on mobile devices.
The only way to ensure that the landing page works well on both devices is by testing different copies of web pages with different kinds of users.
According to NobleStudios.com, 48% of Fortune 500 Companies and 29% of Retailers in the US don't have a mobile-friendly website.
Check this infographics for more information.
The mobile web grew by 400% in the last 4 years. If you want to tap the mobile-verse, it's time you undertake Mobile SEO. Get in touch with Searchable Design LLC, Best Digital Marketing Agency in the US, to develop and market your mobile website.