Since the advent of Google Search Engine, marketers in hordes have spent most of their life finding new ways of optimizing their website to rank in the search engine. Along the way, they have abandoned almost hundreds of different techniques that were proved to be redundant, criminal, or outdated.
61% of marketers say growing SEO and organic presence on their websites is one of their top inbound marketing priorities.
In the last 20 years, search engine optimization has been the most important topic for any website owner. It's basically classified into two broad categories; Onpage optimization and Offpage optimization.
Optimizing the website is referred to as Onpage optimization. This method more or less remains the same for any website. Offpage optimization refers to techniques utilized to help improve the ranking of the website. Unlike Onpage optimization, Offpage doesn't have fixed ways of doing things. You may have to spend more time on link building for one website and social media optimization and influencer marketing for another.
Top Offpage Optimizations Techniques
Off-page SEO has nothing to do with website design and the technical part of the website. Basically, it is a type of promoting a website across all the internet channels. However, it is often more important than OnPage optimization.
According to the research, off-site SEO carries more than 50% of the ranking factors.
You might ask why? Well, without Offpage optimization, your website is less likely to rank in the top pages of Google search engine.
Here are some of the proven Offpage optimization techniques to help you improve website ranking.
Linkbuilding or backlink building is the major Offpage optimization technique proven to bring your keyword ranking in a higher position. It’s a generic concept which comprises of different link-building techniques.
As many marketers point out, it’s not about getting a link back from any website but getting a link to your site from the right one. And, you want to make sure that you’re getting the “link juice” from the backlink too.
Link juice is only passed along in do-follow backlinks. This type of backlink is like the source site is acknowledging and voting for the linked article, post, or page, resulting in an increase in the link’s authority.
To ensure that other websites pass link juice to your website, you’d need to implement the following link building techniques.
1. Guest Blogging
Guest Blogging is the best way to earn backlinks from relevant websites. You publish relevant content on other's websites and blogs and in return get a backlink to your website for a relevant keyword.
Also known as content marketing, guest blogging leverages the power of content. Not every blog on the internet offers guest posting. While some do, others may ask for fees or affiliations of some kind in return.
You can find many blogs that feature content published by and for the public. You can take great advantage of these blogs by marketing your content. Wordpress.com, Medium.com, Blog.com are a few examples of blogs published by and for the public.
2. Blog Commenting
Blog commenting is one of the oldest techniques of link building. Because of its mass exploitation, the technique is mostly claimed redundant. However, that doesn’t mean you can’t utilize the blog commenting technique. When done in an organic way, you can get essential link juice from your blog comments.
In this technique, you find blogs that are relevant to your service or business. After you've read the blog post, you're free to comment on it. The comment can include feedback, criticisms, or appreciation for the post. Along with it, you can leave your name and URL, for example,
Name: Searchable Design LLC - best web design
This approach will help you to get a backlink for the said keyword "Searchable Design LLC - best web design" for your website www.searchabledesign.com
The idea is not to overdo it, because comment spamming is branded as "Blackhat SEO" and it can land your website in trouble.
3. Business Directory Listings
Listing your website and URL on different directories is one of the oldest ways to get backlinks. Although they aren't as reliable as guest blogging when it comes to getting a backlink from an authority website, they can still help you refer customers who often visit these directories. One of the biggest advantages of using directories is that if you're doing business locally then you have a high chance of getting local customers through these directories.
Google MyBusiness, Yelp.com, Online YellowPages, etc are a few of the popular online business directories.
4. Link exchanging
Link exchanging is a quite complicated and risky method of link building because Google specifically rolled out the "Google Penguin" algorithm to counter link spamming and link farming techniques.
Despite this countermeasure, you can still earn a good backlink from link exchange. You must ensure that the link exchanging process is entirely organic such as when a website links to your webpage in their content to tell the readers that they can find additional information, resources, or assistance in your webpage.
These are primary techniques to earn backlinks but Offpage optimization isn’t only limited to these methods. There’re numerous other Offpage optimization techniques you can undertake to improve your website ranking.
5. Email Marketing
Email marketing or sending out promotional emails is a traditional Offpage optimization technique. You don't exactly get link juice from backlinks in the email but you do get traffic to your website. Along with getting website traffic, you can use email to promote your products, services, and new launches. You can also offer deals to your previous customers, wish them during holidays, and keep in touch base with them through email marketing.
6. Q/A Forums
Answering the question on online forums and Q/A platforms is a great way of driving traffic to your website. Websites like Quora.com, Answer.com, Yahoo.com, Answerbag.com, etc. offer space for the public to engage in questioning and answering. You can leverage your knowledge to answer relevant questions and simply add your URL at the end to help drive traffic to your website.
As mentioned above, the entire process of link building must be organic. Hence, you must avoid spamming each answer with your website's URL.
7. Social Media Marketing
Social media marketing is an entirely different ballgame. It focuses on building your social outreach using popular social media platforms like Twitter, Facebook, Instagram, etc.
Unlike link building websites, social media can be used for advocating certain causes, promoting products, talking about trending topics, sharing and exchanging news, socializing with friends and colleagues, etc.
In today's time when over 60% of smartphone users in the US use some form of social media, it becomes essential for every business to have some form of presence in different social media channels.
8. Video Marketing
Video marketing is a technique of creating videos for products and services and publishing them on video submission sites like YouTube and Vimeo. The theme of the video, video length, and content can largely differ from one video to another, but the process of marketing the video remains the same. The idea is to grow your video's outreach to a maximum number of people.
9. Influencer Marketing
Influencer marketing is a great and proven way to bring attention to your website. You can leverage the power of a popular celebrity and their online presence to make users aware of your product or services.
You can collaborate with different social media celebrities, YouTubers, or Bloggers to take advantage of influencer marketing.
Comparatively, off-page SEO is a lot harder to get good results than on-page SEO. It's time to become proactive and start exploring and testing each Offpage optimization methods to improve your website ranking in the search engine.