Technology evolves rapidly, and so do website design trends –Your website may look great and have the latest features, but it may lack purpose.
Remember, just building a website without considering the ongoing trends and ignoring the user experience may severely impact your online conversions.
With 2023 coming close, new trends are emerging across the design sphere for various digital marketing avenues.
You should focus on top UI/UX design trends like optimizing page speed, using white space, maintaining consistency, optimizing for mobile devices, and using quality visual design to boost your website conversions.
Better UI could raise your website’s conversion rate by 200% and UX design by 400%.
Read on to learn the top UI/UX trends to be on the lookout for boosting your website’s conversions.
Top UI/UX Design Trends to Boost Your Website Conversions
One of the most rapidly changing trends in the world is UI/UX design trends. It is a hub for the constant evolution and integration of new technologies.
About 252,000 new websites are created every day worldwide. Users take only 0.5 seconds to form a first impression about your website, which decides whether they will stay or depart.
Therefore, good UI/UX design is vital to attract more users and help to boost overall website conversions.
Let’s check out some of the top UI/UX design trends to uplift the business presence that would help you increase your website’s conversions.
1.Optimize Page Speed
Your website’s loading page speed is imperative because it is one of the leading ranking factors of the Google search engine.
More than half your website visitors abandon a page if it takes longer than 3 seconds to load, affecting a high bounce rate.
Your website should be responsive with an easy-to-navigate web design and fast-loading web pages.
Here are the ways to optimize your webpage speed.
- Remove any irrelevant features or items that slow down the page load speed.
- Ensure you are on the latest versions of the technology in use and that caching is optimized.
- Check whether your site uses HTML, JavaScript, style sheets, images, or videos, and use a Content Delivery Network (CDN).
- Use Gzip for file compression, which helps reduce page loading time.
- Optimize images without destroying the image quality.
- De-clutter your media library by deleting unnecessary images and other media files.
- Use JPG rather than PNG and scale and optimize images according to the placement and web layout.
- Eliminate garbage data and unused content from your database.
Doing this ensures your web design is highly responsive and provides a better user experience to your audience.
Besides, improving your website’s speed is a continuous process; you cannot see the result in a day.
2. Use White space to Improve User Experience
Whitespace is indeed one of the most valuable assets of web design.
It is basically that portion of the web page left blank or untouched to make the page more readable and easy to interpret.
Using white space between paragraphs and breaking up your text into different sections increases comprehension by 20%, which helps users draw attention towards your product and create a premium look.
It also guides visitors through the website and further engages them.
Here are some ways to use white spaces on the website.
- Highlight the Call to Action using white spaces.
- Keep the website clean and tidy to allow visitors to read/scan the content given on the web page effectively and easily without any background clutter.
- Use larger whitespace areas around certain elements like headlines or buttons to stand out more prominently.
- Use macro space between different elements like text columns and graphics. It helps to create a hierarchy and ensure the proper flow on the site.
- Use micro spaces between small elements like letters, text lines, paragraphs, icons, and buttons to improve the transparency and clarity of a layout.
- Use white space generously if there are many texts or images on your site.
Due to the increase in information intake and to allow meeting your site’s objective in the best possible manner, the white space design element has become more significant than ever.
3. Maintain Consistency
Consistent flow is the key to increasing conversion rates.
A user may be confused with a mix of navigational options, buttons, colors, and movement on the page.
According to research,
Your business revenue can be increased by 23% by incorporating consistent branding.
Users who see similar navigation styles and design elements on every page will feel more comfortable and confident through various pages and explore what you offer.
For instance, you can take the example of Google, which has presented users with a simple, easy-to-use interface from start to finish.
Therefore, consistency beats clutter every day. Everything should be themed to make your design coherent on the same page and across multiple pages.
- Use the same fonts and brand color the same way on every page to build a consistent brand and help users identify your brand by sight.
- Ensure users can easily execute tasks on your site and not waste valuable time learning how your UI works.
- Make sure your logo is aligned with your branding palette.
- Ensure CTA buttons are consistent in style and structure.
In fact, Google's algorithms for ranking websites have changed, where only websites with high-quality content and consistent branding will appear on the top pages of the search engine result.
4.Optimize for Mobile Devices
Did you know mobile visitors generate about 60.66% of website traffic, surpassing laptops and desktops?
It is estimated that 94% of people use their phones to search for local information products, which is why mobile responsiveness is essential.
Therefore, your site must look seamless and be easy to use on mobile devices. Otherwise, your conversion rate will suffer seriously.
The following are the things you should consider to make your website mobile-friendly.
- Make your website more responsive by providing the information you find on a desktop optimized for mobile devices.
- Ensure the button sizes are designed to work on mobile and can access them quickly.
- Improve product browsing and exploration on mobile to help users narrow down their choices quickly and decide with as little effort as possible.
- Use larger font sizes as it makes reading easy on a smaller screen.
- Consider allowing users to sign up or make purchases using their social accounts to create a seamless experience.
- While designing mobile layouts, ensure users can interact with a single touch. This means a click point should not be too small or narrow in any direction to avoid selecting nearby items unintentionally.
Doing so will drastically simplify the process of purchasing and encourage more mobile conversions.
5.Use Quality Visual Design
Never forget the power of quality images, icons, and visuals to increase website conversion rates.
The users spend 10% more time on visuals than reading a text. Moreover, it compels them to follow your “Call to action.”
The users prefer visuals that are appealing. In other words, the visual designs influence their desire for a product and whether or not they will spend time on the website.
- Ensure to provide photos that display a product from more than one angle. It helps the users to gain a better understanding of the product, hence the conversion rate.
- Allowing users the ability to zoom into a picture for a better visual appeal also comes in handy.
- Avoid using unnatural shadows.
- Always use SVG or vector format when adding images, as PNG format has hazy edges, which may appear unprofessional. Besides, the vector format occupies less memory.
- Use icons from a single family with equal boarder-radius and stroke width.
There are several stock photo websites available that you can use on your website and increase conversions. Some of them are:
Conclusion
UI/UX design is more than just making your website look appealing; keeping up with the latest trends can significantly impact various areas of your site's performance, particularly its conversion rate.
Using the above trends in your UI/UX design will go a long way to boosting your conversions and increasing your sales.
Get in touch with Searchable Design, the best web development agency in the USA, to learn more.