With five billion people using the internet, online shoppers are considerably increasing daily.
Did you know 75% of internet goers shop online every month globally? It implies that one out of every four people is an online shopper!
However, it may be a challenge for small and medium-sized businesses to develop a constructive digital marketing plan as they lack resources and budget.
Digital marketing provides opportunities to compete and even scale by making a mobile-friendly website, researching competitors, creating blogs, email campaigns, personalizing messages, Facebook Ads, and visual content marketing.
Simply put, digital marketing is the process of promoting various goods and services via online channels.
You can also mark the progress of your advertising campaign in real-time and make any course corrections with digital marketing.
Read to learn more about our best tips for online marketing.
Some Best Digital Marketing Tips
The number of people buying online reached 2.14 billion in 2021, accounting for 27.6% of the global population.
Digital marketing is essential to expanding your business in the digital era. Moreover, your brand can reach the vast internet user population.
Here are some proven digital marketing tips.
1. Make Your Website Mobile-Friendly
Did you know that 62% of website traffic comes from smartphones?
It means that you must make your website mobile-friendly.
Say goodbye to most of your loyal customers if your website is challenging to use on mobile.
Therefore, you must make your website mobile-friendly to please your brand's loyal consumers and boost your conversion rates.
Your visitors will spend less time squinting or scrolling if your website is mobile-responsive; therefore, y you must ensure your web designer creates mobile-responsive web pages.
Selecting a template with mobile responsive themes becomes easier using a website builder.
Here are some tips for making your website mobile-friendly:
- Select a mobile-responsive template.
- Put images and make CSS appealing.
- Apply large and readable fonts.
- Test your website on real mobile.
In addition, optimizing site speed and utilizing media queries can come handy.
2. Investigate Your Rivals
Uniqueness will help you stand out online and ultimately result in your website receiving more clicks.
It would be best to analyze your rivals' digital marketing strategies by searching for your relevant services.
Other business websites' language, graphics, and blog posts will be visible, along with information about their services, web presence, and customer testimonials.
Tools like TrustPilot will help boost trust signals, run social media ads to reach more people, or provide a broader range of goods to attract more customers.
Here are some tips for researching competitors:
3. Make Your Blogs Longer
Let's get right to the point: shorter doesn't always equate to sweeter when it comes to business blog writing.
Did you know that extended and in-depth blog entries bring 9x more new clients than shorter ones?
The average word count of a top-ranked webpage on Google is 1477 words.
Therefore, strive for that sweet spot of 1,200 words to prevent your content from falling into the short and not-so-sweet category.
Anything about your company might be the subject of your blog. Learning how to establish a blog could significantly improve the experience of your visitors.
It will also make it easier for search engines to track your website while promoting your newest product and offering industry advice. For better SEO ranking, blogs help significantly.
4. Construct Email Campaigns
Did you know that email marketing typically returns $36 for every $1 invested?
Therefore, most forms of advertising, including in-store transactions, are shifting online.
You know that relevant emails can increase sales and encourage repeat business for your company, but what are the most excellent emailing techniques?
The average percentage of open-rate welcome emails is 91.43% as of 2021. Moreover, it will help to introduce your brand to clients properly.
For example, you should program automated thank-you messages after a subscription or purchase. It will promote repeat visits to your website.
Here are some tips to make email campaign better:
- Do not include images.
- Make your emails mobile friendly.
- Divide your email lists.
- Make the subject catchy and on point.
- Personalize content.
- Be genuine and use your real name.
Similarly, a cart recovery email increases orders by 69% when sent to customers after they view a product. All of the top e-commerce sites offer these email services.
Cart recovery emails help you to increase sales when sending after a customer leaves your site.
5. Make a Personal Connection With the Audience
Making a personal connection with your audience is the most necessary aspect of digital marketing, mainly email marketing.
Being personable always wins, whether recommending related products, utilizing the customer's name, or offering local specials of their region.
Did you know 89% of marketers use email as their primary guide?
Moreover, personalized emails resulted in transaction rates that were six times greater than those of generic emails.
Use conversational tones when speaking to consumers to be more personable.
Conversational commerce is getting increasingly popular because customers are more likely to respond to a message that sounds human-like.
To further personalize the user experience, consider adding a live chat option or an interactive quiz to your website.
6. Employ Remarketing
Remarketing helps to attract customers back when they return without making a purchase.
For that, retargeting campaigns will help. Tools like Google Ads, MailChimp, Adroll, etc., will come in handy.
Personalizing your content helps to distinguish your company while fostering a memorable and satisfying consumer experience.
Did you know that retargeting campaigns work ten times better than regular banner ads?
Personalization is one of the most affordable digital marketing strategies if you already use email marketing solutions like MailChimp.
7. Stay Flexible
Consumer habits and technology are both constantly evolving. By creating material pertinent to your audience, your company must be willing to change to the customer's preferred channels.
Did you know more than 50% of revenue is generated through social media?
For instance, you should give priority to advertising on TikTok, Snapchat, or Facebook if the majority of your audience is between the ages of 15 and 21
Audiences between 30-39 years are more likely to acknowledge LinkedIn ads.
It would help if you always took the time to learn about your target audience, their preferred channels, and the subjects they are interested in.
Your digital marketing efforts won't be in vain if you do this.
8. Implement Facebook Ads
There is little competition in Facebook's paid advertising market because only 24% of business pages employ paid advertisements.
Did you know that 93% of businesses actively advertise on Facebook?
Therefore, you must include Facebook in your PPC (pay-per-click) campaign planning.
It would be best if you targeted your adverts based on certain factors such as gender, age, and location. Then, Facebook will charge you X dollars for each click on your ads.
Most companies use organic Facebook advertising, employing images, videos, and blog posts.
However, you may pay a small sum and receive excellent results; the average cost per click for Facebook advertisements is $1.79.
It is one of the most precious pieces of digital marketing advice to add to our list.
If you delve into Facebook Ads Manager, you will know in detail where your money is going.
Because they only invest minimal money and don't see any results immediately, most small businesses frequently give up on Facebook Ads too early.
Successful Facebook campaigns take time to develop, but the sweet benefits are worth the wait.
9. Produce Visual Content
People enjoy watching videos, and you want to expand your clientele. So it should be no surprise that one of our favorite digital marketing advice is video marketing!
81% of business use video in their marketing strategy.
Additionally, using a video as the website's background could benefit your company.
The average internet visitor stays on a website with a video 88% longer than without.
Having a small budget does not matter much. You can make videos that appear professional using a microphone, some natural lighting, and your smartphone.
Want actors? Use tools like Lumen5 to create illustrative subtitles, or enlist the assistance of your coworkers.
Here are some tips on producing content on social media:
- Research about the topic.
- Use relevant images.
- Focus on simplicity.
- Make your visual content engaging.
- Remain consistent.
10. Join Forces With Micro-Influencers
Influencer marketing has been very effective lately, where Influencer marketing efforts typically return $6.50 on every dollar invested.
Small investments are sufficient because micro-influencers can easily amass 1,000 to 20,000 followers by producing quality content.
In fact, micro-influencers are particularly good at promoting niche goods to your small yet niche audience.
They are proven to give your company more credibility than prominent influencers, which are available on websites like Stack Influence and Tribe.
Nowadays, most influencers link to their contact or mail directories in their social media profiles.
The most effective way to work with influencers is by approaching their agent or emailing them directly.
Here are some tips for working with micro-influencers:
- Set the primary vision of your company.
- Build your team capacity.
- Find and connect with the right influencers.
- Create amazing content and reward them.
Customers are fervently switching to digital experience; therefore, digital marketing is crucial for your company as technology is taking over the world vigorously.
You will reach a global audience with online marketing tactics that are cost-effective, scalable, and quantifiable.
You can communicate with prospects and learn what people are searching for, i.e., better understand your clients using different digital marketing tools!
Get in touch with Searchable Design, the best digital marketing agency in the US, to learn more about implementing digital marketing for your small or medium-sized businesses.