Google is the ultimate place for online searches. More than 80% of internet users land up in Google to search for their favorite restaurant, nearest vet, clinic or a florist. With so many searches for a local service providers, it is essential that every small and medium business owners must think about making an online presence.
Over 5 billion searches are made on Google every day. One simplest way to stand out among your competitor is to own Google local listing or Google My Business. It can make your enterprise more visible to your potential customers by showing your business’s name, address, operation hour, location map and reviews to them in just a click.
its easy to register an account with www.google.com/business . Most local businesses are already listed in the Google Map. In such cases, all you need to do is 'Claim the Business' and move forward with it.
Benefits of owning a profile in Google My Business
Setting up a business listing in Google doesn’t take a single penny. All you need is a business name and a working internet connection. Unlike most digital directories, Google My Business doesn’t take any fee unless you wish to advertise a segment of product to certain audiences. Unlike Yellow or White pages, Google listing is vast in terms of information and can be customized according to your need.
Presence on Google Map
Google Map is extensively used by anyone having an internet connection. Finding your way through places can really be confusing unless you have a certain direction (location, distance and proximity). The presence in Google map can help to drive your customer to your location with ease. As people are getting internet savvy, more and more customers use Google maps to locate their desired service provider.
Customer Feedback (Reviews)
Google My Business can collect, assort and present your customers feedback, which can massively help to promote your business to new customers. Many new customers seek feedback, reference or testimonial before approaching a service provider. Having enough positive reviews in Google listing can help to attract your new customers and build a reliable customer base.
Personalization & Customization
Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits.
A well-maintained Google My Business page can be the best source of personalized information for any customer. The ability for finding everything a customer may need in a single place can definitely help to drive up your sales.
A profile on Google can certainly drive your online outreach. With most people Googling their searches, it’s likely that you will stand out among thousands of businesses with a well-optimized and maintained Google My Business profile. The new chat system offered by Google My Business adds to the overall outreach.
Check Digital marketing and promotion to learn more about growing presence in Google.