Starting a digital agency can be challenging as there are countless things to consider, including hiring employees, data protection, hiring IT experts, and specializing in any service.

With this in mind, working with managed service providers can be a good idea.

Managed services can benefit digital agencies in several ways, including scalability, cost-effectiveness, focus on core competencies, increased security, and access to the latest technology.

In fact, it may be better to hire managed services, as they will protect, administer, and monitor all types of data linked to your business.

Read on to learn how managed services can benefit digital agencies.

Managed Services Can Benefits Digital Agencies

It is no wonder that the market value of managed services worldwide has been steadily increasing, valued at USD 267.3 billion in 2022 and projected to rise at a compound annual growth rate (CAGR) of 13.6% until 2030.

With the numerous benefits of managed services, it has become necessary for digital agencies that need the latest technology to stand out in a highly competitive market and maintain the sustainable growth of their business.

Here are some benefits of managed services.

1. Scalability

If your agency is experiencing rapid growth or has a large client base, hiring and training new people could take weeks and thousands of dollars, and there is no guarantee how long they will even stay.

But, managed services can help you scale more efficiently by offloading non-core functions, such as IT support or marketing automation.

Scalability solutions not only accommodate rapid change but also assist agencies with maintaining productivity, improving system availability, and wiping out negative downtime. 

Managed services can provide scalability for digital firms in several ways.

• They can provide digital firms with scalable solutions that can grow or shrink in line with their needs.
• They can provide digital firms access to scalable applications and services that can be easily customized to meet their needs.
• They can provide digital firms with scalable support services like help desk support, network monitoring, and security.
• They specialize in specific technology areas like cloud computing, cybersecurity, and data analytics.
• This allows digital firms to scale their operations up or down as needed without investing in costly IT infrastructure or development projects.
• Moreover, you will never have to worry about being understaffed because, unlike in-house teams, managed services allow you to easily and quickly add more people as your business needs grow.

In these ways, digital businesses can scale up or down as needed without spending money on expensive IT equipment or support personnel by working with managed service providers.

This allows digital firms to focus on their core competencies and strategic objectives while the managed service takes care of IT management.

2. Cost-effectiveness

For digital agencies, one of the benefits of managed services is the lower upfront costs to start.

IT systems and infrastructure can be expensive, and digital agencies could often incur unexpected costs.

Did you know over $1,886 per employee is spent annually for training alone?

Hiring and training a team while purchasing servers and other IT equipment can be costly starting from scratch.

However, managed services can be cost-effective to access advanced technology and expertise without investing in expensive hardware or hiring additional staff. 

Here are some of the critical ways that managed services can help.

• They can provide digital firms with solutions that can grow in line with the firm's needs. This means that digital firms can avoid overpaying for infrastructure and services they do not need while still having access to the resources they require as they grow.
• By outsourcing their IT operations through managed service, digital firms can reduce overhead costs, such as salaries, benefits, and training costs for in-house IT staff.
• Managed service providers typically offer services on a fixed-fee basis, which means that digital firms can budget their IT expenses more accurately. This can help digital firms avoid unexpected expenses and budget shortfalls.
• Managed service providers have specialized expertise in specific technology areas like cloud computing, cybersecurity, marketing, and data analytics. Digital firms can access this expertise without investing in hiring and training specialized staff.
• They can provide digital firms access to shared infrastructure, such as servers and storage, which can be less expensive than building and managing their infrastructure.

Collaborating with managed service providers, digital firms can reduce their costs while still having access to the resources and expertise they need to compete in a rapidly evolving digital landscape.

3. Focus on Core Competencies

Your IT team can manage some of this increased workload, but they will likely become overburdened and unable to scale following your business needs.

It may force you to delegate extra tasks to staff members not from the IT team, potentially detracting from your business's core objectives.

However, collaborating with managed services can help digital firms focus on their core competencies by taking on the responsibility of managing their IT operations.

Here are some ways managed services can help focus on core competencies.

• By outsourcing their IT operations, digital firms can avoid distractions from non-core activities. This allows them to focus on their core competencies and strategic objectives, such as developing new products, improving customer service, or expanding into new markets.
• Your business can access IT technology expertise without investing in hiring and training specialized staff, allowing them to focus on their core competencies.
• You can access the latest technology and best practices to help improve efficiency and productivity, helping you focus on your core competencies rather than spending time and resources managing your IT operations.
• Managed services can provide digital firms with flexible solutions customized to their needs.
• They can provide digital firms with improved service levels, such as faster response times, higher availability, and better performance.

Thus, by outsourcing IT operations to managed services, digital firms can leave IT management to the experts and focus on what they do best.

4. Increase Security

Over half (54%) of companies have experienced at least one cyber attack in the past year.

Even just one successful cyber attack can extensively damage your business. Managed services help mitigate such risks by protecting your assets.

According to a study, more than 80% of MSPs in North America cite cybersecurity as their primary source of business growth.

Because managed hosting services must meet stringent data protection, cybersecurity, and information security standards, so digital firms and clients can be confident that their data is secure.

Here are some critical ways managed services can improve network security.

• They can monitor the digital agency's network 24/7 to identify security threats or suspicious activity.
• They use advanced threat detection tools and techniques to identify potential security threats before they can cause any damage. This includes analyzing network traffic, detecting malware, and identifying vulnerabilities in the network.
• They can ensure that all software and hardware on the network are updated with the latest security patches and updates to prevent security vulnerabilities that cybercriminals can exploit.
• They can manage the digital agency's firewall to ensure that only authorized traffic is allowed into the network, preventing unauthorized access and keeping the network secure.
• They can develop and implement an incident response plan, including procedures for isolating infected systems, notifying affected parties, and restoring network services to ensure that the digital agency is prepared to respond to any security incidents that may occur.

Aside from being safe from data breaches, this will help build customer trust ratings and encourage them to do business with your agencies.

5. Access to the Latest Technology

One of the most significant expenses in IT is the latest technology itself. Because of so many software upgrades, it can be challenging to discern which ones are appropriate for your business.

It is crucial since you would not want to invest in new technology if it does not meet your business needs or if your team does not have the expertise to maximize its use.

Here are some critical ways managed services can help access the latest and most valuable technologies.

• Managed service providers are experts in particular fields of technology. Your companies may access this expertise without spending money recruiting and training specialized people.
• Managed service providers constantly innovate and adopt the latest technologies to improve their services. Your firms can benefit from the MSP's new technologies and services investment.
• They can provide digital firms access to the latest technology at a lower cost than building and managing their infrastructure. This is because managed service providers can spread the cost of expensive infrastructure across multiple clients.

In these ways, digital firms can access the latest technology, helping digital firms to stay competitive and agile in a rapidly evolving digital landscape.

Conclusion

Managed service providers continuously learn, develop, and keep up with the newest platforms and technology.

Additionally, they use best practices for developing solutions and leverage their learnings to determine the most appropriate solutions that are most suitable for a client's business goals.

These are some of the benefits you might gain in your digital agencies if you hire a team of managed services to help you protect and monitor activities in your business.

For more details, get in touch with Searchable Design, the best digital marketing agency in the USA.