Blue Dog Carpet Cleaning
Blue dog carpet cleaning is a professional carpet and upholstery cleaning service, located in Des Moines, IOWA. Blue dog has been providing skilled carpet cleaning and house maid service in Des Moine and nearby cities such as, Ankeny, Bondurant, Altoona, Pleasant Hill, Polky City, Johnston, Urbandale, West Des Moines, Windsor Heights, Clive, Waukee and Grimes.
Understanding the need of digital world, Blue dog built a website to strengthen the communication with the customer. But, the old website couldn’t fulfill the gap because of unattractive look, not enough functions and lack of the ability to engage the users.
Aspects We Worked on
Our team of designers redesigned the whole website from the scratch. Many pages were added and unnecessary pages were removed. The developers team added functionalities that enhances the user experience. Call-to-action buttons were made accessible in every pages, which not only give easy access to booking of the services but also are well known for increasing conversions.
All the contents, including text, graphics and videos were modified to best fit the nature of the web pages and to professionally explain the terms to the users. The display of content was also modified to give the website an aesthetic look.
Search Engine Optimization
The first step of SEO was accomplished by adding SEO tags to all the pages of Blue Dog’s site. SILO architecture was formed in the root directory and 301 redirects were completed. A blog is maintained with two articles a week, which helps the website to be identified with the fresh contents.
Social Media Marketing
The website and the services of Blue Dog Carpet Cleaning are promoted via various different social media platforms, such as, Facebook, Twitter, Google Plus, LinkedIn, Instagram and like. Our social media marketing team derived a customized social media strategy for Blue Dog, formulated a schedule and are updating the contents in daily basis. Our research for the better approaches of marketing is ongoing, all the time.
How Added Features Are Optimizing Blue Dog’s Progress
- The new design, contents and the functionalities of the website are increasing the user engagements.
- Conversion rates have increased.
- SEO has helped the website gain higher ranking in search engines.
- Social media marketing is increasing brand awareness and strengthening the social network. Post reach, clicks and engagements are increasing.
The dedicated team of Searchable Design is also looking into the digital marketing aspect of the website to help brand it and grow its digital outreach.